5 Ways to Help You Enhance Your Webinar Marketing Strategy

Online education has seen a tremendous rise in the past few years. People have become more attached to video content and presentations, as they are a lot more engaging and interesting than more static content such as blog writing.

26th Dec 2019
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Online education has seen a tremendous rise in the past few years. People have become more attached to video content and presentations, as they are a lot more engaging and interesting than more static content such as blog writing. Businesses are scrambling to improve their webinar strategies in order to get them to rank better and attract more organic traffic. To achieve this, your business will have to make some changes to their webinar presentations. Here are some of the best changes you can introduce.

Use networking connections to your advantage

The power of influencer marketing should never be underestimated. Leveraging your networking connections can give you some extraordinary marketing results. Especially when it comes to organizing webinars. Everything from guest blogging to twitter posts can effectively bring in customers and get them better acquainted with your brand. 

Influencers help create a sense of familiarity and trust between your business and customers. If your intent is to focus on establishing connections with people in your particular industry, you’re going to find that influencers that already have followings in it are going to be even more effective. Shared content brings people together, and influencers can provide this for consumers in a comfortable and familiar medium. They can help by retweeting links to your webinar or covering your products and services in their own content.

Offer them a guest spot at your webinar to increase traffic and bring in relevant audiences. With the help of just a few connections, you could establish your webinar in a niche market you’re aiming for.

Expand on relevant search words

Battling for better search placement is a pretty difficult endeavor. Countless businesses are investing to improve their SEO to get the most out of search queries. This probably includes a lot of your competitors, who will want queries that relate to similar products to go to their pages instead of yours. Without household recognition and a solid budget, it can be seemingly impossible to increase the rankings of your website. However, webinars can help your brand get ahead and improve website visits.

It’s crucial that you implement keyword research in your webinar marketing strategy. For example, consider the words you use in your webinar title and description. Popular keywords that are already relevant to your industry will already be very sought out, which means competitors will be using them just as much. However, adding your brand to the keywords will make them somewhat “unique” and they’re a lot more likely to rank well in searches related to your brand.

To effectively add keywords to your webinar, you’re going to want to research keywords that are brand-focused. Brand them all and try to stick to the list of keywords that are most effective. Consider featured snippets as well, since they can provide your brand with an unparalleled advantage in search results.

Consolidate your videos

Videos are a medium that is easily consumed and very influential. The only issue is getting viewers closer to the video content itself. Rarely will a business create just one piece of video content such as a webinar? This wouldn’t justify the production costs, nor would it definitely lead to an increase in brand awareness and viewership. An increased viewership wouldn’t matter much should the content flow cease.

Planning a series of webinars that cover a wide variety of topics is a lot more effective. It also helps get people well-acquainted with your business practices and services. Should you make all the videos easier to access, it would make visitors a lot more likely to watch them all. 

Consolidating the videos into one format such as a Video On Demand service would help make it more accessible to viewers. It helps create a stronger brand that people can connect with. Consolidate your webinars and video content into one service and you’ll find that viewership is likely to increase.

Work on hashtag cultivation.

Hashtags have become increasingly important in marketing the past few years. They are no longer just a convenient organizational tool for specific marketing campaigns. They’re considered their own form of communication that can benefit businesses greatly. Establishing a hashtag that will be deeply connected to your brand can help give your webinar an edge in marketing.

In your long-term social media strategy, hashtags will help create an identity that is associated with your brand. The great thing about webinars is that they can feature prominent keywords and hashtags to better increase viewership and promote themselves and products. This is something that influencers can do with their own content and webinars that are sponsored by your brand. For proper virtual event management, you’re going to want to help them with webinar organization and marketing. They should place hashtags below their videos and in their written content. This will help spread the word about your brand and your webinars.

Keep the topics relevant

One of the most important aspects of a good webinar strategy is a well-picked topic. Just having a webinar out there won’t help increase viewership. You want content that people will enjoy and share on their social media. 

If you’re unsure of what people want to see in webinars related to your industry, some keyword research might come in handy. Check for the most common search queries in the industry and you’re going to get a good idea of what people are interested in. With the help of common keywords, you can focus on creating a webinar topic that will attract these search queries and cover everything that might interest the people searching.

Conclusion

Improving your webinar marketing strategy isn’t as difficult as it might seem at first. You just have to focus your attention on the content and how to get it to rank better in search engines. While SEO might often require extra research and expertise, content is something you have to get creative with. Combined with some good old-fashioned marketing techniques for better viewership, you’re going to see some great results in your webinar strategy.


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