How Mobile App Development can Transform Your Business into Customer-centric Entity

A feature-rich mobile app can help your business scale new heights. Read on to know which benefits mobile app development solutions can offer to your business.

How Mobile App Development can Transform Your Business into Customer-centric Entity

Wednesday November 28, 2018,

6 min Read

Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Do you want to make your business more customer-friendly? Your answer will be ‘yes’ for sure. Today, whether you own a B2B or B2C business, it should be people-centric to thrive amid growing competition. Thankfully, mobile technology lends a helping hand in unleashing the potential of your business through enhancing connectivity.

In other words, mobile application development can help you grab the opportunities thrown by a thriving mobile platform. Apart from assisting you in improving customer services, a feature-rich mobile app can also enable you to get all the benefits of an on-demand economy.

On-demand economy and how to make the most of it

Convenience and comfort gain ground as top priorities these days. It has given a rise to the on-demand economy. As per a survey, the on-demand economy will touch $57 billion mark by the end of 2018. Almost every adult wants to order services and products on the move using smart devices and the exponential growth in a number of smartphone users worldwide show that this trend is here to stay.

Courtesy: Harvard Business Review

An on-demand mobile app can help you leverage the business benefits of ever-growing on-demand economy. It has many features that can benefit your business irrespective of its size and scale.

Now, we will make a list of other benefits that your business can avail through mobile app development solutions.

Seven Convincing Business Benefits of Mobile Applications

1 - Increase Sales

This is the first and foremost benefit we can mention because the sales can play a pivotal role in taking your business to the next level. Do you know an on-demand mobile app can be accounted for as high as forty percent of your overall business revenue? You can ask for integrating the feature like push notifications through which you can send personalized notifications regarding promotional offers, tips, and company information regularly. It further boosts your sales.

The mobile app development company can also add a GPS functionality to target prospective customers who are in the proximity of your brick-and-mortar business.

2 - Build Audience

Relationship with customers is another key point to assure the success of your business model. With a seamlessly-performing business mobile app, you can establish and nurture relationships with customers without considering geographical distance and timezone. Once your app finds a place in your customers’ handheld devices, you can stay connected with them on a 24/7 basis. All these factors enable you to build an audience.

You can utilize the growing number of app installation for spreading awareness of your business across various social media networks as well. A mobile app acts as a powerful supplement to your business website and assists you to strengthen the online presence.  

3 - Open Marketing Channel

Do you want to run an online marketing campaign? No problem. A mobile app always remains handy to draw the attention of a huge audience. Once you build an audience, you can utilize the business app as a powerful marketing channel with ease. There is no exaggeration in considering the mobile app as a marketing tool these days because like other online marketing tools, it can directly connect with people.

What’s more, you can get a valuable feedback and ratings from your customers through a mobile app. It is easy to conduct surveys or polls online with the help of a mobile app.

4 - Optimize Business Processes

One of the major benefits of a customized business app is it can simplify the business processes. It also facilitates the management to track and manage complex operations. Your employees can also enjoy better collaboration and communication with a fully-functional business app. It results in optimization of the business processes along with an increase in both efficiency and productivity.

You can establish and maintain continuous interactivity between your employees and management irrespective of place and time with an app. Finally, a business app can assist you to implement mobility and BYOD concepts.

5 - Grow Customer Loyalty

Personalization is the need of the hour in today’s ever-changing business scenario. The business mobile app enables you to provide exclusive offers and special bonuses for loyal customers. You can also run a reward program through an app. Push notifications allow you to give a personalized touch. In a way, a mobile app can enable you to grow the loyal customer base.

Such loyal customers can contribute to growing the sales and revenue number for your business and you can also avail the benefits of word-to-mouth publicity.

6 - Provide Valuable Data

When the users register in your app they provide personal data like name, location, age, and the like along with social media account details. It is valuable for spreading your business. You can also get important data regarding the user’s behavior and their selection. This is specifically beneficial for the eCommerce business.

You can also learn through analytics that which of your products the users like the most. You can come up with promotional offers targeting products that lag behind. In brief, you can get interesting statistics that can help you make informed decisions.

7 - Offer Competitive Advantage

Mobile apps can immediately give you an advantage of getting noticed in the online World. Even Google also notices the mobile app and you can get better ranking on the Search pages. As a marketing and sales tool, the mobile app gives you an edge over Your peers. You can readily educate people about the brand and enhance the brand reputation.

Summing up, it is fair to state that if you want to expand your business across borders while enhancing services in a cost-effective way, a mobile app should be your preferred choice. Apart from offering business benefits, it can act as an online representative of your business and build a solid reputation with the help of a loyal customer base.

At Solution Analysts, we have a dedicated in-house team of developers who can give your business a competitive edge with enterprise-grade mobile app development solutions. Time is just right to make your business mobile-ready with a futuristic app.