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How to Choose a WordPress Theme for Business?

16th Oct 2018
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As an array of options is there on WordPress themes, business owners often get puzzle on how to choose a WordPress theme for business that will best suit their online business targets. A business website is developed and designed primarily for attracting targeted consumers & converting potential ones into actual buyers. Certain key factors and elements can be dotted on to ensure you are in the right direction while selecting WordPress themes for business.

At present, there are over 5,000 free WordPress themes and a pool of premium options available to users. If you are also among those who are currently experiencing difficulties in picking the right theme then rolling your eyes over the content here can help.

Though WordPress is a familiar name to the business community having a website anywhere in the country now, many are still unsure about the benefits of this website creation and blogging tool. Let’s now have a proper idea of how choosing an appropriate WordPress theme can be beneficial to one’s online business.

WordPress is popular due to these advantages:

  • It has a highly intuitive interface & is hassle-free to use.
  • Web-based so any device can use.
  • Search engine friendly and can improve search engine optimization efforts.
  • A features built-in blogging capabilities.
  • Highly extensible with 50,000 free WordPress plugins
  • Fully customization so crafting unique website design is possible.
  • Extremely scalable
  • Users can make simple updates on their own without any hassle.

WordPress Themes

A WordPress theme is used to change and customize the design of your website and its layout. It determines how the website looks on the front-end, i.e. what a web visitor views while browsing the website on the web. A theme is in charge of the web and its content presentation. Quality design elements like videos and images can be added anywhere in the theme to make your website & its content more engaging than just being appealing.

Check your budget to ensure you can afford Premium ones. Check your requirements & expectations to decide if the flexibility and support offered by free ones are okay for your business site.

Free WordPress themes feature a simple design, restricted settings & options. Support hardly is receive and is not a quality choice for serious business sites. On the other hand, premium themes are generally market by companies so feature high design quality, good support, well-organize personalization options, pre-sale forums etc.

Key Elements to Consider

  • Understand Your Business Goal
  • [BlockQuote]Simplicity is the ultimate sophistication[BlockQuote]
  • Organized & User-friendly Setting
  • Mobile & Different Browser Readiness
  • SEO Friendliness
  • Popular Plugin Support
  • Large Headlines with Clear Typography
  • Documentation and Support
  • Ratings and Reviews
  • Multi-lingual support

It should also be noted that even though few WordPress themes look visually stunning can negatively impact the loading speed of your website to an annoying extent! This, in turn, will ruin the chance to earn good search engine ranking as Google tends to rank faster websites higher. This is why selecting a WordPress theme for business or even for personal promotion needs to be done carefully and thoughtfully following some guidelines.

Source: https://www.pattronize.com/blog/how-to-choose-a-wordpress-theme-for-business/

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