A lot of content creators wonder what type of content to create on YouTube that will get them traction. Here we list down a set of data driven steps that will really help you rank on YouTube. We further list tools, best practices and the best way to reverse engineer your growth.Anirudh Narayan
YouTube is the world’s top video sharing platform. According to SimilarWeb, YouTube receives 25 billion visits a month. That’s about all the people living in on the planet, four times over.
However, with everyone's attention span reducing, people are moving from consuming text-based content to video-focused content.
Given the growth of YouTube influencers over the last few years and brands trying to get ranked on the platform, it is important to devise a strategy that could increase one’s content ranking on YouTube. It is also crucial for entrepreneurs to start moving from creating content based on a ‘feeling’ towards creating content based on data. Knowing what works and what people are searching for only increases the probability of your content ranking higher.
These are the three main principles you should follow to make it big on YouTube:
Keywords Everywhere is a chrome plugin that gives you search volume on YouTube as well as Google on a monthly basis. It also gives you information like keyword competition and cost per click.
Also, vidIQ provides you with engagement rate, likes, subscriber ratio, shares, and other important information related to a video. As an example, Mr. Phone, a phone comparison app used VidIQ to grow to 700,000 downloads and 100,000 YouTube subscribers in a year.
Only you know your industry well. So, whether you work in beauty or career counselling, look at the videos your competitors are creating. There should be at least five competitors creating content in your space both locally and globally.
Then, analyse the following:
For instance, if you want to create videos around digital marketing, write keywords like online marketing tools, keyword research, SEO, Adwords, marketing trends, among others in that space. Extend this to maybe 25-30 keywords. You could also use keywords provided by YouTube on Autosuggest.
Place the list of keywords in the search bar on Youtube. If you have Keywords Everywhere installed, the volume of search will show up along with the text on the right For example, “online marketing tools” has 2,400 searches/month.
Now analyze the following results for the specific keyword you searched for:
After you’re done studying the data, combine your learnings and create a strategy for your videos. It could be in the form of a Google Sheet or a Trello card, but it should look something like this.
For example, after studying the competition, it would take me one year and four videos per month consistently to reach 50,000 subscribers. The videos should be between three to six minutes long and should be optimized for search. The 48 videos to be created over a year should be centered around specific keywords that have over 1,000 searches/month (Keywords Everywhere) and a competition score of less than 20 (From VidIQ).
Once you've done all this research, you should be able to have a strategy laid out that consists of number of videos to be made per month, title of the video, length of the video, keyword that we will be going after and style of the video. The results can be neatly tabulated in a google sheet.