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How would Adobe’s Acquisition and Control Impact Magento development

Varun Bhagat
24th Oct 2018
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The annual conference of Magento held on 9th October clarified and provided a lot of new details on the status of its acquisition by Adobe. For those uninformed, the major cloud service Adobe had acquired Magento for $1.68 Billion back in June this year. This acquisition not only creates new scenarios for developers but also means a lot to every Magento development company out there serving its clients.

The amalgamation of Adobe’s expertise in Cloud platforms merged with Magento’s eCommerce applicability creates new opportunities for Adobe to capture a larger pie in the digital industry. 

Adobe’s intention with the acquisition of Magento, in the former’s words, is to “make every experience shoppable”. So, what does it really mean for eCommerce business owners seeking to leverage Magento eCommerce business implementation? 

For Adobe, this acquisition fills the gap in its ecosystem of marketing services, which consists of everything from customer engagement and acquisition to closure of transactions. However, it doesn’t change anything about Magento development as a whole. Instead, the best thing about this amalgamation is the positive additions to Magento Commerce platform that is now made possible!

Enhancement of Brand Interaction and Customer Experience with Magento Development

For a Magento development company, there are for sure many new updates coming; waiting to be implemented in eCommerce websites. At the conference held on 9th October, Adobe stated its main intention with Magento, which was to focus on improving customer experience. 

In the words of Adobe’s SVP of Strategic Marketing, Aseem Chandra, “It’s no longer just about the product, it’s more about the experience that we deliver around that product that really counts.”

It is indeed true. Customers are no longer concerned merely about the product itself. The whole experience of purchasing a product coming down to the after-sales service is what engages customers and makes them stick to a brand.

Designing a platform not designed around the needs of customers is perhaps one of the worst mistakes to avoid for ecommerce website.

Also read: How Chatbots are Transforming The Customer Experience?

Possible Integration of Adobe’s AI/ML Expertise with Magento

With the acquisition of Magento, not only has filled a gap in its set of marketing services, but it also has the opportunity to leverage the eCommerce platform for creating new and innovative additions.

Using AI/ML for its platform had forever been a challenge for Magento up until this point. With Adobe’s support, cross-country Magento development companies can integrate these new technologies with Magento to deliver more practical solutions to clients.

Another new possible addition to Magento development could be Adobe’s solutions in predictive data analytics. Data Interpretation and analytics today has a huge role in the success of companies such as Amazon, Microsoft, and Google. Not only do these computational technologies allow for better understanding of raw data, but these also enhance data pattern recognition and help companies predict the behavior of its customers and recognize upcoming trends.

What Lies Ahead for Magento development

Along with its Integration with Adobe’s set of marketing services and possible implementation of AI/ML and predictive analytics, Magento is also introducing a slew of new features to its eCommerce cloud. Some of these features include new ways to edit website content, better risk handling capabilities and support for Progressive web apps.

For magento development companies, these features would give them another reason to support and work for its clients on the platform. Another major advantage for a Magento development company or developers would come in the form of accessibility to Adobe’s enterprise customers. It’s a mutual benefit to both the companies since Adobe itself can never cater to SMEs in the mid-market segments.

How Specialized Expertise Facilitates the Smoother Merger of Technologies

In a Book by Maciej Kranz, called “Building the Internet of Things”, one of the most emphasized matters were about how no company can survive in a market as a lone wolf. The same belief has been expressed over and over by many experts and consultants. 

In the words of Mark Lavelle, Adobe’s SVP of Commerce, “you can’t do this yourself, you need to be associated with a platform that has not just technology and feature functionality, but actually has this living and breathing data environment that that learns and delivers intelligence back into the product so that your job is easier.”

This is why specialization is so much important for an ecommerce development company today. Platforms such as Magento can become much more useful to developers and businesses if its able to integrate successfully with some other different techniques. 

The future will not be about how a particular technology and brand scales up its application, it will be all about how different technologies come together, synchronize with each other and create a seamless and harmonious flow of data, information, products, and services.

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Varun Bhagat
Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps our clients to choose the best technology as per their needs.

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