With the incredible advancement in technology and the growing use of it, technology has become part of our life. It is everywhere, it is everywhere in what we do, we think, we see, we touch. We are surrounded by the technological environment. And in this advanced and fast-paced world, everyone prefers speed and latest technology. For example, if you are shopping online something for you from a website, if the website looks good and is smooth running, and responding quickly, you will take an interest if it is not, you will go to another. Here it comes where a websites UI and UX is important for the end user.
Since, what all the efforts you are making to build a website, introducing your business online, of course, you are doing all for increasing your reach to your customers. So if your user is not liking and enjoying your efforts, they all go wasted. Whether it is a mobile application or website, user interface (UI) and User Experience design (UX) is very important. The first step is to understand what UI and UX design and development.
What is UI Development?
It is the process of building the presentation of an app or a website. It includes the look of your app. whatever an end user can see like screen, buttons, colour, shapes, pictures and pages are the user interface (UI) of that application.
What is UX Development?
User Experience Development is working towards building an app that can deliver an amazing experience to its users. The aim behind the UX development procedure is to deliver the best product and satisfy the users. In the whole procedure, the customers are in mind. Experts make efforts to make it simple to use for users. Simple navigation, easy access, clear instructions and responsive all the features collectively make an app user-friendly.
Easy navigation help users use the website without making any efforts. Complex navigation makes the user go to the other website. If he/she finds the website simple to use, they will stay on your website for long and try finding what they want. Further, if they get what they need, they may turn into your loyal customers.
Effective presentation of Content
Another important aspect is the way you present your message. It must be effective so that it can reach the same way you want to deliver it. And it can leave an impression in the minds of people. A strong message can make a big difference.
Encouraging frequent visitors
You must make your visitors feel special especially when they visit your website again and again. Probably you can leave some kind words for them or can write some good review in the comments section.
Importance of Using UI and UX Design
Whether it is a website or an app, if a visitor comes to visit it, the first thing which they get to see is its interface design which basically includes its layout, presentation of content, use of colours, font size, font type and more. And, probably we all are aware of the importance of the first impression. The first glance can make you win or lose. The visitor will stay on your page only if it looks eye-catching. Then he will look for something meaningful. So the first and foremost thing is the first impression.
So, it is definitely very essential to make your website and app amazingly cool. You make sure that your homepage should look great. You must be careful when choosing colours and fonts. You can research well and check which font is in the trend, what colour can make your website stunning. Apart from it, you can also hire the experts for your project from a UX/UI design Company.
And when we talk about the UX (user experience design), it is something which makes users use your website easily by offering a great experience. Simplicity is the key to great user experience. The simpler it is to use, the number of users will use your website.
It is true that the success of your website depends on the fact that how users like it. If they find it friendly, you can automatically see the increased number of visitors day by day.
UI/ UX Design impacts website traffic
A websites user interface that means how your website look and user experience design can be referred to the functionality of your website. User experience is how users will feel when they use your website. A website with good UI and UX design can significantly help drive great traffic, improve your conversion rate, minimizing the bounce rate.
Choosing the right web design company can help you build your dream online presence. Just by making efforts to enhance the entire look and feel of your website, including the easy-to-use navigation, presenting your content effectively you can make your website a big hit!
Rahul Mathur is the founder and managing director of the ARKA Softwares, a company renowned for its outstanding Web and Mobile App Development Solutions as well as high-end digital marketing services. He has been in the IT industry for more than 8 years with a specialization in .Net, PHP, AngularJS, ROR etc.