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Magento eCommerce Growth: Notable Signs to Migrate to Magento

Akashdeep Sharma
21st Jan 2019
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Making your online website grow consistently is not an overnight task and you have to keep working towards it for a long. Still, many retailers choose to ignore those requisite efforts that can bring success to their online shops.


In this piece of writing, I shall be discussing some notable signs that you may be experiencing (but ignoring) on current website that are continuously indicating towards revamping or migrating your business to some other powerful eCommerce platform.


Talking about some of the platforms available in the market, Magento has managed to survive the competition and has remained ahead of others. Below are some reasonable points to migrate to Magento for better eCommerce growth.


Let’s begin!


➣ Bad User-Experience


User-experience or UX is a crucial element of your website that is probably why you need to take extra care of it. If a visitor is faced with a bad UX, he/she is most probably to leave your website without even spending a considerable amount of time.


Some of the flaws in context with user-experience are inclusive of poor design layout, unclear site navigation, keeping the focus away, badly represented products, lack of responsiveness, security risks, and more.


Solution:


With Magento migration services, you can easily acquire an intuitive and user-friendly web interface. It helps you to create well-optimized web pages that are faster to load, extremely responsive, and device friendly. Improved efficiency with streamlined backend operations.


➣ Poorly Ranked on Search Engines


In today’s digitally driven world, if search engines like Google or Bing aren’t able to find you, your potential audience also cannot, either. Aren’t your web pages matching the query based expectations of customers; aren’t gateways to your website well-optimized in a manner that encourages consumers to click to your website and convert eventually?


Making your website SEO-friendly has become crucial in today’s competitive world. Moreover, ranking on the very first page of search engines is also important as only 6% of search engine users prefer to visit the second page of search results.


Solution:


Magento offers you a website that is quite easy to optimize from SEO aspect. Its open-source nature, detailed control over major SEO assets (metadata, page title etc.), flat URLs (are succinct and no odd characters), automatically generated Google sitemaps etc. helps you to easily make your website SEO-friendly to a great extent.


➣ Not Converting Mobile Traffic


Mobile Commerce (M-commerce) is becoming the next big thing progressively. And, in the previous year, “Total Smartphone users over the global were approx. 62% (in terms of online shopping)”.


This is a huge percentage to consider that have spurred the need for retailers to invest in mobile app development. Many retailers have already gone far ahead of you in terms of mobile commerce advancements like AR powered apps etc.


And, if you are still struggling for getting a responsive website that is easy to use on different screen sizes, you should look for the following.


Solution:


In the current competitive market, a number of eCommerce platforms are available in the market to ease online trade while offering differentiated features and functionalities. But Magento is a platform that keeps on improving itself periodically to offer more enhanced user as well as merchant’s experience.


Using HTML5 adequacy of Magento, it is really easy to develop a mobile-friendly website. Audio visual, drag & drop capabilities, image scaling for variant screen sizes, and gesture-based controls are inbuilt features of a Magento powered mobile site. Furthermore, with the introduction of Magento 2, it has become more robust in terms of offering mobile commerce solutions.


Adding to this, Magento allows you to have a seamless UX with better front-end experience, better tools exposure, modern & highly responsive web design libraries, and better codebase to accommodate mobile displays.


In Conclusion…


Magento has always remained #1 since its launch and over the time it has gained an extreme appreciation of developers and merchants for building strong & profitable websites. From developers’ point of view, Magento is preferred due to its immense flexibility (can be molded in almost anything that retailers ask for).


Retailers prefer it due to its ease to use, vast features & out of the box functionalities that help them to achieve tailored needs complementing their different business needs.

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