If you are a small business owner and your business does not have a eCommerce mobile app, it is time you should get the one. We all know eCommerce sites is on the rise but desktop purchases still prevail over mobile sales. The eCommerce companies have great feature rich sites but still losing lot of their customers, as study says in the last 6 months 70% of purchase made online is using mobile device.
In the last few years, large and small eCommerce companies have shifted to become more mobile focused as consumers have rapidly embraced mobile shopping. With online activity fast shifting to mobile, it seems indispensable to go mobile. In this era of Smartphones, building an eCommerce mobile application could be a great idea for stronger customer relationship. Be it an E-commerce business, gift shop or a salon, a mobile app is a powerful tool that will help businesses better engage customers and ultimately achieve their goal.
Today, small businesses and startups are increasingly investing in a mobile app. Have a look at some great benefits of having a mobile application for small businesses and startups.
Increase your brand recognition
Unlike traditional websites, a mobile app allows you to connect with existing customers in the most appropriate manner. It is a great tool that helps you reach out a vast number of people in the shortest span of time. With people becoming more attached with their Smartphone and spending a majority of internet time on their Smartphone, a mobile would provide you an easy and effective way to connect with them and convey your brand message.
Build a stronger customer relationship
No matter what business does, a mobile will help build a stronger relationship with customers. Incorporating a messaging feature within your mobile app will allow you fast reach a wide range of audiences. It is a feature that facilitates easy and effective communication in no time. As incentives play a role in luring customers and keeping them glued to your business, a mobile application is by far the best idea to allow them to collect their rewards or get updates about offers and discounts at their figure tips.
Showcase products and services
A mobile application is the most cost-effective approach to effectively showcase a product or service newly launched. You can keep your app updated about new product or service and the people using the app will get an instant notification.
Market your brand
A mobile is a great tool for promoting a business. You can advance your business by offering news feeds, user accounts, and general information and more. The app allows users to have plenty of information at their figure tips. Also, it is easy to search for information as a mobile provides an option to customize the search. Thus, a mobile application saves users a lot of time, which encourage them to like your business and become loyal customers.
Get ahead of competition
The way you communicate with your customers plays a vital role in defining your position in the industry. Time and convenience are vital factors for customers to make their decision. They do not want to waste their precious time and hassles while searching information about your products or services.
A mobile app provides a pleasant experience, which keeps them interested in your business.
In addition, a mobile app can help you generate customers and increase your revenue. It is a great tool to build a pool of loyal customers and thus, an indispensable need for all businesses – no matter what they do. It’s crucial for businesses to provide buyers with a more personalized shopping experience. So, If You are looking for an eCommerce app development reach us.
Vivek kumar is a Sr. Digital Marketing Strategist at TechGropse, a Web & Mobile App Development Company. He has 2+ years of experience in the Information Technology industry that inspires him to share his knowledge through articles. In fact, vivek also works with a team of experienced creative digital strategists to generate unique and data-driven campaigns. He also spends his time reading about new technology and watches motivational videos.