What is Micro-Moment Marketing? How can we explain it?
Friday July 03, 2020,
3 min Read
What is Micro-Moment Marketing? Before getting into this. We must understand the current atmosphere in our digital marketing ecosystem as we are witnessing the ever-changing world, whether physical or social-behavioral, in our everyday lives. Now everybody wants everything too fast and accurately. And for such behavior, you can blame our modern high-tech types of equipment. They have the insane ability to serve you the information within a fraction of seconds. It is the reason which gives birth to a term called “Micro-Moment. “ It can help you even in the niches like education and Real estate
What is it?
It is when users suddenly take their mobile and start typing to fulfill their thrust of the query by researching any item, place, topic, or anything they want to. At this point, the user is very vulnerable about its need, and if you serve them what they want with the highest satisfaction, you can have him with a priority basis. According to Google, One in four users uses a smartphone daily, so it’s the best reason for micro-moment development
Is the buzz worth it?
There is a surge in smartphone usage for different purposes like shopping, travel booking, etc. Everything has become very quick, and this has made us very impatient with the hope of getting results very accurate and quality bonding. And with this type of behavior, marketing people need a different kind of strategy to tackle such a rapid behavioral change of the user. Because a user has plenty of content and ads on their screen and it’s not working anymore as they are working once, So we need a new strategy. Moment-Marketing is the answer to that question.
How can we win in the Moment-Marketing Game?
In most straightforward words, the answer to the question is available to your customers when they need you with the perfect product, service, or any niche you work. This simple word needs a lot of work, tactics, and strategies. Some ways to gain the trust of your consumers for your brand are. Some of the ways to gain the confidence of your consumer for your brand are:-
- Research and Study – Locate the Micro-Moment database center and find the relevant ideas and data for your product because there are a lot of agencies out there who can help you with consumer behavior and other things.
- Be Mobile Ready – Be prepared with the possibilities of how you can target consumers in their mobile devices. It means that they are ready with micro-moments of their when they search their query in mobile, and your pop-up in their mobile search with relevant data.
- Right Place at the Right Moment – Always be ahead of your competitors in the game because if it’s not you, your competitor will fill the void. You have to be quick and correct with your presence to get the juice at the time of consumers’ micro-moment.
- Know Your Customer – Always study the analytics of your products and which device is the best for your sales. In other words, always check which method is getting you conversions or which products work for you and which do not, So you will be able to study the pattern of customers and understand what they want and what they do not.
As we read that, Micro-Moment is crucial to drive sales and increase the E-Commerce business. Digital Marketing agencies should focus on customer behavior and whats are the latest trend in the digital market. By practicing all these steps, one can find the maximum result from the micro-moment of the customers.