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Moz vs Semrush (2020) - Which is the Best SEO Tools

Read the best and detailed comparison of Moz vs Semrush In 2020 - The comparison guide will help you to decide in between these best seo tools

Moz vs Semrush (2020) - Which is the Best SEO Tools

Monday July 06, 2020,

8 min Read

Are you looking for complete In depth review of Moz vs Semrush In 2020 then you are on the right place. Moz and SemRush are both SEO tools which are used by the marketing companies. They both are highly effective and include a lot of features. These two SEO resources offer a good value for money. They are so easy to use that even non-tech professionals can use them conveniently to increase their ranks in Google and to have an edge over their rival.

In this article we will do a comparative analysis of these two popular tools so that you can go for the best one. 

In general Moz is more effective and gives more backlinks as compared to Semrush. Scroll down to find a detailed comparison:

Moz vs Semrush In 2020 - The Ultimate Comparison


SEMrush: It is a difficult job to get the SEO keywords, however SEMrush makes this a cakewalk. Majority of bloggers, SEO geniuses, and departments agree that SEMrush is the biggest bang. It has bagged several awards and it also helps you with an effective marketing strategy. It is a competitive intelligence suite that takes care of all your marketing needs.

Moz: Moz has some nice features, but just with a specific consumer category, they work pretty well. Moz is great for small to medium businessmen who like to monitor their success (technical issues on the platform, Keyword rankings) in a semi-passive way and want to know the strategies to boost their ranks  Moz would also be useful for independent contractors or small businesses that do not have a lot of customers and who just to maintain the accuracy of customer’s records.

Keyword research

This is another region where SEMrush law overpowers Moz. You can get more keywords with SEMrush. When you click a URL in SEMrush you will see the total number of ties, end places, and PA / DA.

You can also get several helpful indicators if you are searching for a keyword. With SEMrush you can identify with higher query keywords so that you can receive more results.

With the help of organic CTR consumers can use the same keyword to get information  

Finally, SEMrush tells you whether a keyword is your target. In general, a keyword explorer is an excellent method for newcomers to find a low-cost alternative for keywords study. Keyword research in Moz is also helpful but it is not so effective as compared to Moz. Semrush is much better you can say.

Backlink Analysis of SEMrush

The backlink analysis tools of SEMrush are good for monitoring your connections and it helps you to gain information about anchor text and the links of you to see if anyone connects to you, what anchor text, and where the link is to your opponents. This can help you develop an effective approach for gaining more traffic to a website. You should carry out a detailed review of the connections to your site. It is a good backlink checker that helps you to check the incoming links, the authority, and so on.

It lets you boost the consistency of the retrieval connections and identify new sources of information traffic.

The tool helps you with the below items:

  • It helps you to know if the backlinks you got are legitimate or spam.
  • You can evaluate your website and your rivals' website thoroughly. You will discover a few backlink gaps by undertaking a detailed review of the competition. The more significant backlinks you have, the higher would be your search rating.

Backlink analysis of Moz:

Moz software helps in backlink analysis however it is not so effective as compared to Semrush. The cloud-based software allows easy access to it from anywhere. In some cases, there were reports of missing backlinks from the users. 

Moz gives you an option of –

  • Viewing just discovered backlinks
  • Checking the top pages that are used in most websites
  • Checking the anchor text or monitoring which keywords are utilized on most of the website’s backlinks
  • Moz carries out an effective spam analysis and checks why a URL has a high spam score. 

Topic research and SEO audits


Topic and keyword research is an important part of content management. When you know what people search for then you can build your contents easily. The Moz tool helps you in the keyword and topic research so that your website traffic can be increased

With the help of a powerful SEO audit, Moz eliminates website errors and help you to get higher rankings. It also fixes duplicate content issues.


Generally, people search for similar kind of contents on the web. Hence your keywords should be appealing and unique that will attract the customers. Semrush helps in keyword clustering which increases your sales.   

With the help of an SEO audit feature in the SEMrush tool, you can improve your Google rankings and get a better ROI. It scans your websites and finds the SEO mistakes   

Rank tracking


Keyword rankings can be tracked with Semrush. The rank tracker of Semrush is quite efficient but is little costlier as compared to the Moz. You can alternately use the position changes report which will more or less do the same job


The rank tracker is powerful in Moz and does not burn a hole in your pocket as it is quite affordable.

Semrush offers SEMquake as the browser extension while Moz offers Mozbar. Semquake gives a more detailed report as compared to the Mozbar.

User interface

Both Semrush and Moz have an easy user interface and can be used by novice users as well.


Features of SEMrush:

Audit site: it is one of SEMrush's best features. A site audit can be performed to find and correct problems on your site. SEMrush gives the website's "safety rate" and e-mails you anytime the web site is at risk.

Tracking position: You can pick up to 100 keywords from the SEMrush pro edition and test how your website rates with such keywords in search engines. Sometimes you will track the efficiency of your site and refine your content to ensure that all the keywords are rated high.

Seo Expert: SEMrush is the strongest SEO resource that most SEO experts strongly suggest. Unless you first spend in an SEO product, SEMrush is your choice, because it enables you to research organic keywords, spy on competition data, and develop strong backlinks. The ROI is very good on this one when applied to its ability.

Free trial: The trial is free for test all the capabilities of the program.

Increase in blog traffic: Semrush lets you discover several content backlinks that can improve your blog traffic.

Constant up-gradation: Semrush keeps upgrading its software to include new functionality. It is effective to assist SEO guys to improve their SEO classifications.

Features of Moz

Supportive Insights: Moz offers comprehensive and supportive insights and tests.

Keywords: Moz lets you boost flow, scores, and popularity with your keywords.

Scam Links analysis: The spam score helps you to identify possible spam links on your websites.

Good platforms and groups: Are you facing trouble with the Moz? Enquire in Moz's forums and you will get great responses. 

Pricing comparison

Pricing of SEMrush

Pricing plans for SEMrush continue at 99. 95 $ per month to 399.95 $. If you start through your yearly arrangements, you will save up to 16 per cent 

Pricing of Moz 

Pricing schedules for Moz Pro begin at $99 per month and run to $599 per month. When you pay annually, you could save up to 20 per cent.

Seo Audits

It is important to keep the professional SEO free of errors. A platform that is easily configured, well organized, and well-executed is a must.

To automate the content, SEMrush provides step-by-step instructions. To get priority SEO suggestions to boost the results, you only have to type the keyword and website mix. Based on the page optimization ranking, you may even select the sites. This also performs immediate audits of specific keywords and analytics to automate the website.

  • SEMrush provides a detailed SEO audit on your site:
  • Monitor the potential for ranking
  • It gives tips on how to rank your web pages
  • Optimization efficiency-page
  • Clean the pages and test them.
  • Come up with strategies of new site crawl alerts
  • SEO SEMrush Checker lets you get the strongest result from web sites.
  • To provide you with operating info, SEMrush contrasts your website with other websites.

Below are the features that it offers:

  • Phrases and vocabulary relevant to Semantic to boost the information
  • Build backlinks and take referral chances
  • Maximize channel duration 
  • Intelligent use of keywords to overpower your opponents
  • Semrush is the ultimate winner

SEMrush Vs Moz - Conclusion

SEMrush and Moz were developed in particular to provide detailed reporting, optimization of webpages, and diagnostics of sites, linking analytics tools, SERP range tracker, and keyword research. Semrush is the Ultimate winner in between Moz vs semrush comparison in all aspects and also you can try the free trial by clicking the link. You can also read the comparison of Ahrefs vs Semrush in detail. The above article helps you with a comparative analysis of both tools so that you can make an informed decision with regards to your purchase.