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How to build your social media strategy?

How to build your social media strategy?

Sunday July 12, 2020,

4 min Read

For any business, it is really important to build a social media strategy. How can build strategy? So here are some strategies which can be useful for any business to gain its sales, Leeds etc

*Setting marketing goals- the first and foremost strategy is setting marketing goals.

What does marketing goals mean?

Marketing goals are basically specific, measurable, realistic, aspirational and time-bound goals which every business need to make for their growth. The marketer who write down and their goals and objectives are more likely to make them a reality.

Make your marketing goals SMART

S- specific

M- measurable

A- aspirational

R- realistic

T- time-bound

Brand awareness- every company wants there brand to be known by people, instead of posting about promotional content they should post about their brand and about the product, their values and beliefs this will attract the customer and will lead to more brand awareness

Drive more sales- is your product customer-friendly, what exactly does the customer wants there are some few things which can be kept in mind if the customer is satisfied then there will automatically be more sales

Gain more social media followers- who don't want more followers right? Gaining more and new followers are really important for any company to grow. Followers can be gained through various techniques such as by making your brand customer-friendly, get involved in social communities, start answering common questions etc

*Research your target audience-

Target audience is the ideal customer you want to attract to your product and services through your marketing efforts

Creating marketing personal will lead to details of what customer needs

The persona includes your target audience’s who, what, where and why, gender, age, occupation.

Having all our Analytics under one roof helps us to be more effective and efficient in testing out the content

There are few questions that everyone should ourselves

Who are our best customers?

What qualities do these customers share?

Why caused these customers to search for a solution like our product or service?

What did they choose our product and not our competitors?

Why did they hire our product or services

*Conducting SWOT analysis

Swot is a very old and effective form of method which is used to conduct analysis.

S- strength

W- weakness

O- opportunity

T- threats

*Pick your posting strategy

Posting your content on the right time can help us generate more followers and leads.

What is the right posting time? How many posts should post per day?

The posting times are different for every social site

-But on an average, once or twice stories and post per day

And time should be after 2 pm

-The content which is been posted should be apt.

-as per research, videos on Facebook get more likes rather than pictures

-content on twitter needs to be posted three to ten times a day

*Knowing the marketing tactics

Marketing tactics help us to direct the promotion of the product or services to fulfil the marketing goal

It is important to list down the tactics as it will help you choose the options to make your goal into reality

Some of the tactics are

Case study, PPC, SEO, email, research, content, sponsorship etc

*Always have an eye on what your competitors are doing

Keeping an eye on the competitors and their strategy, the way of working can help you. The goal is not to copy or steal something from your competitors, it's just to know what is working for them.

Looking at competitors social media can be very helpful, it can help to gain the insights of the company and what new techniques they are using, what campaigns they are launching.

*Create engaging and eye-catching content

Social media is surrounded by content and what content do you post.

The customer always like content which is apt and is useful for them, content should be short and it should come in the eyes of the customer.

Content should attract the customer towards your product

One of the most important things in content is sticking to themes. One must always use themes it attracts customers and looks aesthetic in your feed.

If you are out of the content you can post images, videos, memes these things also attract the customers

*Check what's working for you

It is really important in building your marketing strategy, regularly checking on what's working your product and what's not working for your product is really important. It can help you improve your content and other things.

There should be continuous analyzing of the product it will help you in realizing which campaigns are working for you and which are not.

Hope you enjoy the process of learning and creating with the best digital marketing agency in surat !