This is the era where everything is getting digitalized. Along with the offline presence, every business needs to be present online on WWW. If you own a small business, you must drag it to the online world of internet. Even if your business serves locally, you must have an online access to it. The world is changing at a fast pace and you shouldn’t be the last one to join the race, right?
To make an online presence, your business needs to have a website. The best and affordable way is to develop a WordPress website. Let’s have a look at why your small business needs a WordPress website.
1) Creating and maintaining a WordPress website is trouble-free.
For small business, creating a website is the first step to walk in the online world. WordPress website is easy to develop if you have basic knowledge of computer languages. With the fundamental knowledge of coding, you can learn WordPress development and create your own website.
Every website needs maintenance and updates periodically. You cannot carry the same website design and structure for years and years as it may get outdated.
If you don’t have technical knowledge about coding, you can hire professionals to do it for you.
2) WordPress website development won’t cost you much
WordPress provides plenty of free themes and plugins. If you wish to have basic website, then go with the free available themes. There are paid themes too which allows you to customize your website. WordPress lets you edit the design for free and thus, website maintenance won’t cost you a penny.
If you are laymen and willing to hire designers for website development, then too, WordPress website won’t cost you much.
3) WordPress is SEO friendly
SEO, search engine optimization, is a must for a website. Optimizing your website to be search engine friendly will rank it high in search results. I cannot enforce enough on how important is SEO for a website. You have a website but if people won’t be able to see it on Google’s first page then nobody will visit your website. Do you look beyond Google’s 1st page while browsing?
Well, the good news is – WordPress is SEO friendly. Thus, you need not worry much about ranking your website. It offers you many plugins that has made website optimization quite easy. However, you might still need to work on SEO. Hiring SEO experts is always recommended.
4) WordPress offers many media styles
Gone are the days when website looked boring with only content filled in it. Website looks very attractive when it contains images, banners, and videos. Images and videos make a website more engaging and eye-catching. WordPress supports multiple media styles and formats. Thus, WordPress gives you the freedom to make your website engaging by adding various media. Take the benefit of this feature by WordPress to convey your business portfolio in a better manner on your website.
5) WordPress keeps updating its themes and features.
As mentioned earlier, you cannot keep the same website design for years. You need to change some functions, features or add new pages over the time to make it look fresh. Website maintenance and redesign is a process that needs to be carried out at regular intervals to give a facelift to the website.
WordPress constantly updates its themes, features, and plugins. Thus, along with WordPress updates, you can update and grow your business too.
Note: WordPress is not very effective to build an e-commerce website. Thus, if you own a shop and are willing to go e-commerce then go for a platform like Woocommerce.
Don’t stick to offline business. Make it reach wide customers around the globe. Get started with WordPress website and see your business grow.
Ruturaj is the CEO and Founder of a price comparison website named Pricekart.com and a professional SEO company named Nethority Technologies Pvt. Ltd . He is an energetic Digital Marketing professional with integrated marketing experience in the B2B and B2C domains. He is also a professional blogger who loves to share his knowledge about entrepreneurship.