EDITIONS

The Art of Hiring the Right Digital Marketing Agency

Kuldeep Kundal
25th Jun 2019
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Digital Marketing Agency

Marketing is one of the most fundamental units of every organization these days. In a world full of ads that grab the user’s attention, your digital marketing efforts need to stand out in order to get your company noticed. Many companies work on their digital marketing strategy by hiring a team in-house only while others prefer to outsource their digital marketing efforts to an outside agency.


Both these approaches are appropriate in their own way. If you have a reliable digital marketing expert available in your in-house team, he/she can lead the strategy as per your company’s goals and agendas. While this can turn out to be beneficial for marketing companies and agencies, companies operating in other domain such as technology can hire a digital marketing expert or a digital marketing agency to progress in the right direction.


If you’re confused about how to go ahead with the process of hiring a digital marketing expert in India or even an agency for your business, worry no more. We have listed down a few tested tips here to help you.


Define Your Requirements Clearly

Many companies make the rookie mistake of talking to various agencies in the first place without their own understanding of the requirement and thus, ending up in a confused state. Therefore, before jumping towards different options to hire a digital marketing expert agency, you must go list down your requirements thoroughly. Your marketing strategy must include all the important elements that’ll allow your brand to make the much needed impact such as:


  • Content creation
  • Search engine optimization
  • Online Advertising
  • Social media strategy
  • Press releases


Once you develop even a rough understanding of what you expect your ideal digital marketing partner agency to do for you in all these areas, it’ll be much easier for you to communicate with them. Having a clear understanding of requirements will also give an impression to the other party that you have the domain knowledge of marketing concepts and they need not fool you by using marketing slangs and terms.


Evaluate Multiple Options

When looking for a digital marketing agency for your business, it is wise to consider multiple options rather than communicating with only one agency at one time. This will help you develop an understanding of how different marketing companies work and you’ll also be able to get better equipped with the pricing structure. If a certain company does not fit your budget, you can simply move to the next one in your pipeline rather than starting the process again.


While it’s a good practice to look out for multiple agencies at one time, it is advisable to limit your options to 5-6 agencies in the initial go. As talking to too many agencies at one time might also lead to a lot of confusion. Eventually when you go deeper into more discussions, you can filter out names and find the most appropriate option for you.


Do Your Research

As you communicate with marketing agencies, you’ll realize that not all agencies are the same. While one might seem like a great option for all your content needs, the other might have an excellent background in social media marketing. This is the point where you’ll need to figure out and decide which option is the right fit for you.


A comprehensive digital marketing agency with extensive knowledge of your industry domain could turn out to be the most relevant option for you. You must ask agencies to share their clientele and provide statistics and proofs about previous work before joining hands with them. For example, if you’re looking to hire a digital marketing expert from a marketing agency to work with your team specifically, you can ask them if they are a Google certified digital marketing expert or not.


This way, you’d be able to analyze if these agencies can work with what you have in your mind. Do your research before heading towards any conclusion and make sure you choose the option that aligns with your digital marketing requirement.


Fix Your Budget

The most confusing part while doing business with an outside agency or individual can be setting the price structure. Instead of getting confused and setting expectation immediately, you must set your marketing spend budgets initially. This way, you can clearly communicate your requirements and allocated budget with the digital marketing agencies which will leave no scope of confusion in the later stages.


Another advantage of fixing your marketing budget is that it helps you to set and plan your marketing activities accordingly. Once you are clear about the plan and the budget, you can talk to the digital marketing agencies with better clarity.


Your Business is Priority

While it is extremely important to set realistic goals and deadline, it is equally important to set the priorities right. If you’re someone who is held responsible for hiring a digital marketing expert agency, then it is your absolute duty to define and set the priorities from the process initiation. While communicating with several options that you consider a good fit for your business, you must make it clear to them that in the end what matters is business growth.


An ideal digital marketing agency talks facts with numbers and if your options are able to provide you the assurance that they can do that by making sure that they’ll treat your business as their own, you’re in the right direction. Go for negotiations and make deals that suit both the parties so that there is no space for conflict while working.

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Kuldeep Kundal

I, Kuldeep Kundal, the CMO of Cyber Infrastructure (P) Limited, and expertsfromindia is the trademark of the CIS. I have been publishing technology content for the last ten years. Being inquisitive towards technology and management strategies has impressed upon me the mantra of success is to gain knowledge to share it.

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