If you want to boost your ecommerce website traffic and sales, then have a look no further than SEO (Search Engine Optimization).
While SEO is usually a better way to increase your website traffic, it’s also the best way for e-commerce website as well.
You also need to encourage more customers on your product page and increase sale. Below these are several steps that you should follow to double your ecommerce website traffic and sales. In these steps, I will tell you the accurate strategies that I recommend for selling more and more on your ecommerce site with SEO (search engine optimization).
In order to make more sales with the ecommerce website, your product page is fully seo friendly and fully optimized. If the buyer searches products online, then only your store page will appear on the top of the search result. This thing only happens when your site is fully optimized by SEO. If you don't miss your valuable customer/ Buyer then it's compulsory that all the product page of your website is SEO friendly and it is fully SEO optimized.
"Higher Ranking on the search engines will automatically boost the website traffic and sale."
Top 10 Step by Step Guide to Optimize Your E-Commerce Product Pages for SEO
Do you really want to know, how to rank your e-commerce site on the top within a month? Read this full blog step-by-step and I am 100% sure, that your ecommerce website is on the top of search engine.
Here on this page, you get the 10 steps that will help you to optimize your ecommerce website product pages for SEO. Some of the SEO advance on-page techniques and off-page techniques that help you can Improve E-Commerce Product Pages for SEO. These guidelines will be updated on the daily basis, let’s have a look at these guidelines.
Let’s jump in!
1) Keyword Research: Try to understand the best product keywords
Before you try to start any of the optimizations for SEO, it is important that you are able to identify the words that buyers use to search for a product from your store. Therefore, you don’t even think to skip this step, It's a very important factor, that's keyword research. With proper keyword research techniques, you will be able to identify the customer useful keywords that enable higher impression and traffic on your product page.
Now your main aim is to understand what the best and appropriate keywords and phrases which relevant to your product and the product page. You can take into account the following factors: search volume, competition, and relevance.
How to Find Keywords for Ecommerce Product and Product Pages
There are a few keyword research tools and platform that you can take, and tools often serve as the most effective and appropriate options.
There are several tools for keyword research available in the market; out of which some are free and other are the paid.
Are you ready to take advantage of these free and best keyword research tools to gain higher influence on search engines? Have a look at once on the top 8 free keyword research tools.
Keyword Finder Tools
1) Google AdWords: Keyword Planner
2) Keyword Tool Dominator
3) AdWord & SEO Keyword Permutation Generator
5) Google Correlate
6) Wordtracker Scout
7) SEO Chat Suggestion Keyword Finder
8) WordStream Free Keyword Tool
One of the free tools which are very effective as well is the Ubersuggest. It is a free SEO (search engine optimization) and PPC (Pay Per Click) optimization and keyword suggestion tool that can assist you much better than other tools without any login or transaction.
Always try to introduce the long tail keywords or the best related or suggested keywords in the products description. There are several more SEO tips that you must follow.
• The Meta Title will be fully optimized.
• For more clarity, the headers must be properly descriptive
• Always optimized the image alt attributes.
• In order to create better internal linking construction, try linking to inner pages
• your product page is fully optimized with the rich cards and Google snippets
• Try not to copy the whole product description from any other sites.
Within the search results, try integrating availability, price and the reviews of the product. You will get a good edge over your opponents after doing this.
2. Use relevant product names
The name of the products can directly have an impact on the search engine rankings. The keywords that you determined must be used in the Title tag and the description of the pages. Make sure that the product name is a point to point including the description which might be searched by the customers. The simplest way to do this is by searching the product on Google and you will get to the name of the products from nearly all of the available web pages.
3. Use the rich quality description to include value to the product
Write at least 1000 Word Description on your product page. Your website description tag helps to maximize your page CTR. Descriptions of the product help in SEO but it is merely when these descriptions are having some value added to them. Add only points which you think the customer would like to read in a product.
Nowadays Longer Content pages must tend to rank top in the Google search engines.
Some of the relevant keywords whether it’s a short tail or long tail keywords that must be added in the product description page to optimize your ecommerce product pages for SEO are as follows:
• Key features
Always add the major specifications and features relevant to the product and exactly what are the value offerings of the product to the buyers.
Try adding the prospective keywords in the description as often as you can. Try introducing the model number, brands, various variations to your keyword and synonyms in the description.
• Be brief and specific
Try making the explanation more specific although not too lengthy. Be up to the point and try adding bullets and lists. This makes the content more legible.
4. Page Meta title can increase the ranking
More attractive and good is the page title, more will it have a positive effect on the rating of the page. Together with ranking, it also boosts up the click rates. Be sure that the title of your page is unique and has the keyword included in it. The primary keyword should be located at the beginning of the title and try not to repeat the keyword. For maximizing the effect, you can include up to the name of the brand.
5. The Meta description is important
Adding keywords to the Meta description will never affect the position of the page but yes, it is always a good and a preferable choice. You can get more clicks because of it. Inserting keywords in the Meta explanation and adding numbers and bullets can improve the click-through rates. Add in brief about what you will find on the key page.
Keep an eye on the point that the description should not be very lengthy and it must be fully unique. The selling points of your product must be added to the Meta description. Try putting points like price, features, brands, and availability of the product in Meta explanation.
6. Product URLs must be keyword friendly
Keyword friendly URLs have an impact on the search engine ranking. In search results, these URLs should directly appear below the title. They will be short and have keywords and always in lower case.
However, that doesn’t mean you want your URLs to reach the 50+ characters limits of the URL Structure. If the URL exceeds the limit, so Google will be confused and dilute the impression of the keywords in your URL.
7. Heading and subheadings should be relevant
The content should have a proper heading plus the subheadings so that it becomes more readable as well as the buyer can quickly discover what they are looking for. In order to enhance the SEO, incorporate relevant conditions and the keywords in the headings. Headings should be short and simple.
8. Add product Reviews and Ratings
A product review and rating section must be added to your own site to Optimize E-Commerce Product Pages for SEO (Search engine Optimization). If not all the particular reviews are 5 stars rated, it is not an issue. The variance in the feedback provides the assurance to the particular customers that the testimonials are legitimate. Get the particular reviews of the customers by connecting them through emails.
9. Use images and videos
To supply a compliment to your own description, use high-quality pictures and how to use videos in your product pages. The sales plus traffic get boost up with this. The item photographs should be associated with high resolution.
10. Decrease the page load period
The e-commerce conversions reduce with all the slow loading item pages. Also, it provides a bad impact on the particular keyword ranking from the page. The page should be packed within 3 seconds associated with time. You can make use of various performances monitoring equipment to identify your product page load time.
They are some simple yet extremely important steps you need to follow with the Ecommerce Website Designing Company in Delhi in order to Improve E-Commerce Product Pages.