Ashwini Asokan quit her Silicon Valley job in product design to set up Mad Street Den in Chennai. She was joined in her pursuits by neuroscientist-husband Anand Chandrasekaran. The duo, in fact, launched their startup at YourStory’s Mobile Sparks conference in 2013.
Since then, Mad Street Den has been responsible for helping retailers disrupt the physical shopping experience. Ashwini has also been labelled as an agent of change in STEM, with 50 percent of Mad Street Den’s workforce consisting of women.
The founders call themselves “retail disruptors”. Even though their primary work is in fashion, they also work with furniture, home goods, and other retail categories.