Founded in July 2009, by the then-upcoming designer Masaba Gupta, daughter of Bollywood actor Neena Gupta and West Indies cricketer Vivian Richards, the label has since grown into an empire.
Masaba is not only known for her designs but also has been recognised by Forbes India’s 30 under 30 and Fortune’s 40 under 40. The face, soul, and the very essence of her label, the designer has, in fact, forged a fresh path in the industry.
It started after Masaba decided to showcase her collection at the Lakme Fashion Week. She has a diploma in apparel manufacture and design from SNDT Women’s University, Mumbai. She attributes her success to her one true muse, her mother and actor Neena Gupta.