Shashwat Das is a serial entrepreneur with a rare combination of business logic and creative flair. His first startup WOW Design has been the force behind some of the most popular brand revamps in the country. He now heads Almond, a leading strategic brand and design consultancy.
Having developed brand and design strategy for major clients, including 3M, Amul, ITC, Kellogg’s, CavinKare, Heinz, Berger, and Emami, among others, Shashwat’s writing comes from an enriching experience of creating brands, leading teams, and growing businesses.
He develops brand and marketing strategies that are linked with effective tactical plans that integrate within the business, are simple, understandable, and hence, fully implemented.