Shrey Luthra, Co-founder, CSO and Chief Product Officer (CPO) of FREECULTR, launched the brand in November 2019. After graduating in Finance and Finance Management from Amity University, Noida, Shrey pursued an MSc in Finance from the University of Glasgow, Scotland. Shrey established the brand
FREECULTR with a vision to impact the country with sustainable solutions. Thus, he laid the foundation for FREECULTR, a native Indian brand that offered sustainable and comfortable hygienic innerwear for men. After countless R& D efforts, Shrey and his team succeeded in coming up with the perfect premium innerwear for men. Developing new Blends and adding Technology to make an impact on Innerwear and Loungewear Segment turned out to be the game-changing breakthrough in FREECULTR.