Sidu Ponappa has worked in the Indian IT industry, both services and products, for about 12 years. During this period, he held two jobs and co-founded four startups. Sidu has worked as an engineer, product manager, salesperson, recruiter, marketer, CTO, and CEO. He has failed more times than he can count. His most recent startup was acquired by Gojek, an Indonesian unicorn in 2015. He serves as the India Head for the company.
Sidu mostly writes about technology. But is also often found penning his thoughts about leadership, growth, life lessons, and motorcycles.
One of his interesting observations revolves around how a Super App, which fits in many apps within an umbrella app, can make it easier for the next billion users to adapt to mobile phone usage. Sidu’s bet is based on the fact that a Super App is an operating system that reduces clutter, increases productivity, and adds user experience (UX) elements.