Sidu Ponappa has worked in the Indian IT industry, both services and products, for about 12 years. During this period, he held two jobs and co-founded four startups. Sidu has worked as an engineer, product manager, salesperson, recruiter, marketer, CTO, and CEO. He has failed more times than he can count. His most recent startup was acquired by Gojek, an Indonesian unicorn in 2015. He serves as the India Head for the company.