The ultimate boss in the media and advertising industry, Sonia Huria plays a key role in shaping attitude towards gender roles in India.
Sonia Huria is a name to be reckoned with in the media and communication world. As the Head of Corporate Marketing, Communications and Sustainability at Viacom18, she leads the media conglomerate’s communications, network marketing, and social impact agendas. Besides taking charge of brand communications across its five lines of businesses – such as broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment, and consumer products, she also leads the network’s internal communications and corporate social responsibility (CSR) efforts as well. After completing a post-graduate diploma in PR and corporate communications from Xavier Institute of Communications in Mumbai, Sonia started her career as an associate at Weber Shandwick in 2002. She was also recognised as one of the 50 Most Influential Women in Indian Media, Marketing & Advertising Industry by Impact Magazine for three consecutive years since 2015. In September 2020, Sonia was announced to head communications efforts of Amazon Prime India.
Awards and Recognitions
YourStory's 100 Digital Influencers of 2020
Sonia firmly believes in the soft power of media and that its portrayal of women goes a long way in shaping the country’s discourse on feminism. She highlights that women characters are often presented as submissive and home-bound and not in the light of leadership, professionals, and breadwinners. However, she claims that Viacom18 as a network has “contributed to breaking stereotypical ‘kitchen politics soap operas.’” She takes the agenda for women representation seriously off the screen as well, urging for more representation of women in the media and advertising industry, especially in the boardroom, creative, and business levels. She believes that change in attitude towards gender roles and policies that gives the flexibility to both men and women to take household and work responsibilities are key to bring about gender equality. “Actresses are now denying songs and roles that objectify them to justify their presence in films. Roles are being specially written for them and producers are no longer fighting shy of investing in female-oriented movies. The audience is also beginning to troop into theatres to cheer them as loudly as they did for the male leads in the past.”
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