Tanmay Modi straddles the worlds of communication, brand building, and filmmaking. His clear thoughts on how brands need to communicate and connect with consumers have resonated among corporates and businesses. Tanmay has always sought to drive home the message that brands need to understand their consumer better and the messaging has to be kept simple. Though easier said than done, Tanmay believes that there is the need to have a rigour and discipline that can ensure continuous communication between the brand and consumer. He also believes in harnessing the power of technology to bring about that connect.
In a fast-changing world where it is easy for companies or brands to lose their relevance, Tanmay espouses a constant nurturing of the communication between the consumer and the brand. He believes that this can happen in multiple ways, but there are a few fundamentals which need to be always kept in mind. One of the key points is that brands need to have an indepth understanding of their consumers and employ various methods to communicate with them. This can be in a few words, a single image, or creating that unique design experience which resonates with the consumer. Behind all this lies the art of storytelling. Tanmay believes brands need to have a compelling story to tell and this needs to be communicated effectively. He also has a word on how brands need to keep themselves updated with the latest technology as interactive content forges deep and meaningful relationships.