Tanmay Modi straddles the worlds of communication, brand building, and filmmaking. His clear thoughts on how brands need to communicate and connect with consumers have resonated among corporates and businesses. Tanmay has always sought to drive home the message that brands need to understand their consumer better and the messaging has to be kept simple. Though easier said than done, Tanmay believes that there is the need to have a rigour and discipline that can ensure continuous communication between the brand and consumer. He also believes in harnessing the power of technology to bring about that connect.