How a group of women in Bengal gave wings to their livelihood aspirations with turkey rearing

Overcoming hurdles and non-starter self-employment projects, members of women self-help groups persisted tenaciously and took to rearing turkeys, setting a successful livelihood trend.
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Overcoming odds, women sought help under a bank linkage programme and took to turkey rearing as a viable livelihood. Image credit: Dhruba Das Gupta

The Status of Microfinance in India report brought out by National Bank for Agriculture and Rural Development (NABARD) has showed that coverage of self-help groups (SHGs) under SHG – bank linkage programme (SHG-BLP) in West Bengal jumped from 3.44 lakh in 2015-16 to 4.46 lakh in 2016-17.

The numbers, impressive as they sound, obscure a hard reality. Gainful, continuous self-employment through the SHG route is tough to find and sustain, especially by rural women who are inadequately equipped in terms of market linkages.

Against such odds, the story of Mamata Nadu and four SHGs, namely Janani, Ma Tara, Pushpa, and Matangini, who took to rearing turkeys, holds out promise for rural women who have limited exposure, but are willing to work hard and convert opportunity into profit.

SHG formation

Forming SHGs at the village level was more a routine exercise. But generating and sustaining self-employment remained a challenge for women who lacked access to markets. The women were hesitant to form SHGs, as suggested at the zilla parishad meeting.

Like all other villages in Bonhooghly 2 gram panchayat, the main employment in Balarampur was agriculture. The women who were engaged in other works constituted a small percentage. Married more than 25 years ago, Mamata Nadu was a typical homemaker in Balarampur.

The women follow vaccination schedules, and grow Azolla feed to bring down rearing costs and maximise incomes. Image credit: Dhruba Das Gupta

Overcoming their reluctance, Mamata and the other women of Balarampur and Nona Joykrishnapur villages held discussions for many months and formed an SHG by the end of 2014. Seven groups were formed, with each member willing to save Rs 50 per month.

They selected the usual employment avenues — sewing, beautician training, vegetable growing, and fish cultivation. They did not think of backyard animal husbandry as a potential source of income, mainly because of the training involved and their lack of access to markets.


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Overcoming hurdles

The women faced many hurdles along the way. There were political interferences locally. Three of the groups broke away. “Though we held meetings regularly, we did not have sources of personal income, and we were anxious for gainful employment,” Sujata Mondal of Pushpa SHG told VillageSquare.in.

They had bought one sewing machine for each SHG, but could not secure orders. “We didn’t succeed in other employment avenues and we were disheartened,” said Nadu. The women had opened a bank account and had been depositing money for two years, not knowing that banks can offer loan facilities only to SHGs within a 25-km radius.

Bidhan Kar, secretary of West Bengal Human Development Society (WBHDS), an NGO engaged in welfare work in South 24 Parganas district and which helps SHGs in bank linkage, helped the women open an account in a bank closer to them, at Narendrapur, in the southern part of Kolkata. With a good savings record, the SHGs started getting loans immediately.


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Backyard poultry

“For nearly a year, we were lending money among group members, but we didn’t get any entrepreneurial opportunity,” Mamata told VillageSquare.in. “After requesting the bank manager continuously, he connected us with Sasya Shyamala Krishi Vigyan Kendra (KVK) to learn scientific rearing of poultry, turkey in particular, in our backyards.”

The SHG women’s tenacity in rearing turkeys against the odds has prompted the formation of new groups to take to poultry rearing. Image credit: Dhruba Das Gupta

In December 2017, KVK assessed the SHGs’ potential and vaccinated the poultry of the entire village to nullify any chances of virus attacks on turkeys. The women followed the vaccination schedule diligently, thus minimising mortality. “We are grateful to IDBI Bank manager Dr Subhakirti Saha for showing us a quick and effective income generation avenue,” Pratima Kayal of Ma Tara SHG told VillageSquare.in.

The women brought down rearing costs by growing azolla, an aquatic fern rich in proteins, vitamins and minerals, used as feed. The women also got market linkage between KVK and West Bengal Livestock Development Corporation (LDC), under the government’s Department of Animal Husbandry.

LDC helped the women by selling the produce through its counter at the Tollygunje poultry farm. Since December 2017, the women have carried out two rounds of rearing. Fully grown birds weigh between 6.5 kg and 8 kg, and fetch a price of Rs 250 a kg, sometimes even higher.


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Rural entrepreneurs

Sarbaswarup Ghosh, the subject matter specialist in animal husbandry for Sasya Shyamala Krishi Vigyan Kendra, said the women had not only absorbed the training but had understood the importance of keeping records, which would help them in the long run.

“We treat their rearing units as Frontline Demonstration Units, as an example for others,” Ghosh told VillageSquare.in. “They have shown tenacity in their entrepreneurial effort. We want to support them continuously.” KVK gave the women Indian brown egg-laying poultry, that have started laying eggs.

Loan amounts for group members range from Rs 500 to Rs 20,000, depending on their needs. They maintain accounts meticulously. Given the fact that the average education level of the women is Class VII, their bookkeeping is impressive. Their transparency is such that finances are explained to those who are less adept with numbers.

Loan repayments to IDBI Bank, where SHGs are allowed up to three years, attract an interest of 7 percent. However, these groups have always repaid in less than a year, and the interest rate has worked out to 0.9 percent.


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Positive impact

One of the indicators of the women’s success is that men who discouraged their women initially now offer help when possible, encouraging them to supplement household income.

The success story of these SHGs has spurred formation of many groups, who seek the support of Mamata. Chandramallika, a new group, has already become a part, and is waiting for the next cycle of work to begin. The women plan to rear the complete range of poultry and market animal husbandry products.

“SHGs, in order to survive, need to have the right kind of mental framework. In my experience, cohesion in any group is not easy, but when it is possible, entrepreneurial success is usually not far away, and Nadu and the groups are a notable example of this,” Bindhan told VillageSquare.in.

Disclaimer: This article was first published in VillageSquare.in. The views expressed by Dhruba Das Gupta are his/her own and do not necessarily reflect that of YourStory. 

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