How agritech can be a solution to farmers’ produce-related woes

Contributing about 15 percent to India’s GDP, the agricultural sector sustains almost half the population of the country. Interestingly, more than 265 million people in India are engaged in farming, which also makes it one of the largest employers in the country.

More than 70 percent of rural India is employed in this space, running their daily expenses with income generated through agriculture. However, there are some significant challenges that the small farm-owner community faces in their day-to-day operations. These hinder the growth of farmers’ income and prevent the sector from flourishing to its full potential.

To begin with, farmers in our country do not get the deserving returns for their produce. The reason? The presence of intermediaries and the high price of carrying out physical transactions in the local mandi. It leaves farmers with fewer returns. While this remains a major concern for this sector, many more challenges go unacknowledged.

In a bid to address these challenges, the government has taken several laudable initiatives over the past few years. Pradhan Mantri Fasal Bima Yojana (PMFBY), Pradhan Mantri Krishi Sinchai Yojana (PMKSY), E-NAM, and Soil Health Management (SHM), among others, are some of the top schemes that came as a significant relief to the farming sector. However, the sector yet calls for more attention. This is where agritech startups come into the picture.

The small size of farmlands

Unlike the west, size remains a crucial challenge for this sector. Still, the sector houses a vast population of farmers who own highly fragmented agricultural lands. They produce in small quantities and eventually earn less income.

With the help of agritech, these farmers can take their produce to an online marketplace and sell it across India. Through these online platforms, they can reach international buyers and sell their produce at attractive prices at a global level.

The presence of intermediaries

Most Indian farmers fail to get good prices for their produce due to the presence of intermediaries which increases the cost per transaction – mostly two to three percent of the value - for conducting offline transactions in local mandis.

However, through online agritech platforms, this can be brought down to almost 0.5 percent of the produce while eliminating intermediaries. On an online platform, the money is directly transferred to the respective accounts of farmers, allowing them to benefit from a healthy payment cycle.

Crop traceability

From a buyer’s point of view, crop traceability is a challenge that is majorly faced in an offline mandi. For instance, when you visit a local mandi for buying vegetables, you have no idea about the actual producer. In case you face any challenge with the quality of the produce, there is no option to identify the farmer.

Agritech can bridge this gap by creating transparency between the consumer and the original farmer. It means that any future requirement based on factors like quality, produce, or consumer needs, can be efficiently ascertained through online platforms. These technology-driven platforms also give large Indian or global institutional buyers access to small farmers through an aggregation model.

Crop wastage

Farmers usually have no access to scientific data that they can leverage for better decision making associated with crops and fields. However, agritech companies have crop advisory teams that provide in-depth insights on soil health based on the past analysis. These experts are also adept at predicting weather conditions using modern technology such as artificial intelligence (AI) and drones.

It helps farmers minimise crop wastage due to natural factors such as heavy rainfall, drought, etc. Moreover, with such technological assistance, farmers can have a better idea of when to plant and harvest a particular crop for the highest-quality yield.

Low crop yield

Agritech can also address and improve the crop yielding capacities of farmers by studying the history of farmers, crops, and their lands. By leveraging this data, experts can develop tailor-made seeds, agri-nutrients and other pre and post-harvest inputs for farmers and help them deliver higher yields from their farms.

Financial inclusion

By registering with agritech platforms, farmers can digitally upload their records in a convenient and hassle-free manner and apply for credit. It will free him from the clutches of the local money-lender who charges exorbitant interest rates.

Based on the credit history and quality of the produce, farmers can secure loans, also termed as warehouse collateral agri-financing. Hence, these platforms can help the farmer community attain its growth objectives through easily-accessible financial instruments.

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How traceability and streamlining can improve farmers’ income and export

At a time when the entire world is disrupted by COVID-19, electronic mandis can be a great way of conducting buying and selling transactions between farmers and customers while also ensuring compliance to social distancing norms in the post-COVID-19 world.

Moreover, it can be an efficient solution to farmers’ several woes and add transparency and efficiency to the entire marketplace. Given these advancements in the farming space, agritech can be a newfound opportunity to bring back glory to Indian farmers and help them ramp up their contribution to India’s GDP.