Earth Day - how startups are spearheading the creation of a plastic-free world

Many startups across India are furthering their commitment to creating a plastic-free world through cutting-edge technologies, state-of-the-art facilities, and creative solutions.

Earth Day - how startups are spearheading the creation of a plastic-free world

Saturday April 22, 2023,

4 min Read

Over the course of history, plastic wastage has been one of the biggest threats to our planet, its ecosystem, as well as its many inhabitants. Since the 1950s, an estimated 8.3 billion tonnes of plastic has been produced globally, with the figure now expected to reach 34 billion tonnes by 2050.

Alarmingly, there are around 75 to 199 million tons of plastic waste in our oceans currently. As a result of this, reportedly, over 1 million marine animals that include many sea turtles die owing to the effects of plastic pollution. A United Nations report estimates that up to 37 million tons of plastic waste is expected to enter the oceans each year by 2040.

When it comes to India alone, the reported waste accumulation of the country has been projected to showcase a 10x jump by 2030, which is an increase to 217 million tonnes. It is clear that the gigantic challenge of plastic waste needs urgent addressing. On a positive note, many startups across India have been stepping up their efforts to make a difference. They are furthering their commitment to creating a plastic-free world through cutting-edge technologies, state-of-the-art facilities, and creative solutions. 

Replacing plastic bottles with sustainable glass water bottles

To eliminate the use of plastic, many startups have developed sustainable alternatives to plastic products. The aim is to lower plastic usage while leaving a positive impact on the environment. As witnessed across the world, there has been an exponential increase in the consumption of water packaged in plastic bottles. In view of the menace, several startups have formulated efficient water systems to eliminate plastics.

The system makes use of artificial intelligence (AI) and IoT to purify and package drinking water in sustainable glass bottles. Moreover, these startups collaborate with top-tier hotels in a bid to diminish the existence of plastic bottles on the premises. These sustainable glass water bottles are found to be highly effective, especially across the hospitality sector, in removing plastic bottles from the pollution chain altogether.

Reducing plastic wastage through smart water purifiers

Plastic water bottles don’t just damage the environment but also have severe consequences for human health. Studies show prolonged consumption of water in plastic bottles can lead to hormonal disturbances, while also increasing the chances of many diseases in people. However, some companies have incorporated high-tech to devise water purifiers that replace the use of such plastic water bottles. In fact, some of these water purifiers are said to be up to four times more efficient than standard purifiers and also possess up to three times more minerals.

Smart water refill stations to kick out plastic bottles

In 2021-2022, the demand for plastic in India reached around 20.89 million tonnes and is now expected to cross 22 million tonnes by the end of 2023. The uncollected plastic waste is dumped in landfills and pollutes roads, parks, and streets. However, some startups have gone on to limit the usage of plastic water bottles with the help of smart water refill stations. These stations are extremely effective in reducing the need for plastic as they help people refill their water bottles from the refill stations.

Recycling plastic

Some companies have also showcased their commitment to sustainability and the reduction of plastic waste. The Waste Management Company collect plastic waste from industries before recycling them for further usage. The firm makes use of its unique tech platform for the production of premium-quality recycled polyolefin plastics (PE and PP). It effectively carries out the task through the close integration of thousands of informal works and leveraging tech-based solutions.


It is evident that plastic pollution is a very serious issue, and combating it needs to be at the top of the priority list for all stakeholders. However, many startups and other organisations are incorporating newer technologies to reduce the production, consumption, and wastage of plastic. Recycling plastic and finding a single-plastic alternative needs further exploration by all parties involved.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

Edited by Rekha Balakrishnan