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Dhristee's Rural BPO Pilot in Bihar

Santhosh Ramdoss
16th Jun 2008
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We have highlighted here at TC-I the potential for rural BPOs to create jobs. One of the more interesting players is Dhristee, the company whose primary business is franchising rural information kiosks. Recently the company ventured into the rural BPO space, setting up pilot unit in the rural hinterland of Bihar.

CNN-IBN recently ran a story (video is below) on the pilot initiative [Via Acumen Fund]. Here is a tiny quote from the narrative:

But this isn’t about do-gooder NGOs giving villagers money and equipment – or about social organisations thrusting empowerment into the hands of people not ready for it. It’s about people in backward India who want to be a part of the e-revolution that’s painting India with the big WWW.

Interesting, I guess words like ‘market-based solutions’ are still out of sight for the mainstream media (restricted to development junkies like us!). But the story brings out the economic potential of rural BPO – for instance, the employees in Dhristee’s pilot initiative earn about Rs. 4000 a month.

[youtube=http://www.youtube.com/watch?v=jYvoHeYe8fk]

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