The Tata Sons are starting to be quite innovative in designing their CSR efforts [via Financial Express]:
Tata Jagriti Yatra 2008 will be an inspirational train journey undertaken by around 400 young and enterprising participants, between 18-25 years, from India and overseas, Tata Sons’ Executive Director, R Gopalakrishnan, said in Mumbai.
The youth will participate in an 18-day train journey interacting with social and economic entrepreneurs across the country, encouraging the spirit of social entrepreneurship, he said.
Of course, this is not the first time the Tata Group has taken an interest in social entrepreneurship. Earlier this year, it launched a International Social Entrepreneurship Scheme in partnership with UC Berkley and University of Cambridge [TC-I coverage here].
If you are one of those lucky ones between 18 and 25, you should find a way to get on that train [and may be live-blog for TC-I!]
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