MASTERING THE ART OF HOTEL BUSINESS

SECTOR  : SERVICE SECTOR- HOTEL SERVICES

ORGANIZATION : HOTEL SARAVANA BHAVAN

MAN BEHIND THE IDEA : RAJAGOPAL

SYNOPSIS : FROM A HOTEL BOY TO THE OWNER OF THE WORLDS MOST SUCCESSFUL CHAIN OF RESTAURANTS

Whenever one thinks of a south-Indian multi cuisine and the mouth watering delicacies no one miss the name SARAVANA BHAVAN.Started as cleaner in a hotel and understanding the need to produce quality food Rajagopal today is the owner of 25 outlets in INDIA and 22 outlets in other countries. Converting a 2 storied building which was running in losses and prepared to suffer the initial huge losses to provide quality food, Rajagopal was struck with this idea of creating a quality food chain though he was able to suffer the initial losses. Rajagopal desired to run a hotel which would earn a name for excellent food. He used quality grocery and oil and incurred a loss as predicted by others. He set apart Rs.50, 000/- to compensate the loss. He incurred a loss of Rs.10, 000/- every month. From 6th month the sales increased. For the first anniversary he supplied 23 items for just Rs.5 and there was too much of crowd and police has to control the crowd.

Then it is all history now….