CEAT emerges as one of The Best Employer in Western Region

- Leads Western Region Employer Branding Awards’09 with Seven Awards

- The only tyre company to receive awards from the Western region

Mumbai, 28 December, 09: Indian tyre major, CEAT Ltd., emerges as one of the best employer brand from the western region. Awarded by the Employer Branding Institute – Australia, the company bagged seven awards from the western region for its different HR practices.

CEAT, the only tyre company from the western region received awards in the following seven categories:

1. BEST HR STRATEGY IN LINE WITH BUSINESS
2. TALENT MANAGEMENT                    
3. INNOVATIVE RETENTION STRATEGY
4. CONTINIOUS INNOVATION IN HR STRATEGY IN HR AT WORK
5. INNOVATION IN CAREER DEVELOPMENT
6. EXCELLENCE IN TRAINING
7. EXCELLENCE IN HR THROUGH TECHNOLOGY

Employer branding as a concept has evolved over the last few years and is a critical pillar in an organization’s Talent Management Strategy. These awards have been instituted by the Employer Branding institute – Australia and represented in India by Fun and Joy at work. This award is conferred to Individual or Organization who have made a shining contribution to build their Brand through Innovative and cutting edge initiatives with a view to contribute to the business and move HR from the background to the Boardroom.

Speaking on the occasion Mr. Rahul Ghatak, Vice President- HR, CEAT Ltd said: “This award is recognition of CEAT’s contemporary and forward looking people practices. Our HR practices reflect the ethos and values of our company where we thrive to make CEAT the best workplace in the country.

About CEAT Tyres:

CEAT Tyres, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in both domestic & international markets. The company manufactures over 10 million tyres every year and enjoys a major market share in the light truck & truck tyre market. CEAT tyres, tubes and flaps are renowned for their superior quality and durability. CEAT offers the widest range of tyres to all user segments and manufacture world-class radials for all Indian vehicles including: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters, Auto-rickshaws.