Murugavel Janakiraman,entrepreneur behind Bharatmatrimony.com shares interesting insights at Technology Investments Summit 2010 by PE Insights today.Need to be flexible, think out of the box, customisation for domestic market are the key considerations which startup entrepreneurs should look at says Murugavel.Bharatmatrimony has constantly innovated to build the leadership position in the market. Murugavel has listened to the market, what his consumers are saying from the very beginning and that has enabled him to stay on top. On a question from the audience, whether a leader like Bharatmatrimony thinks Facebook can be a competition as everyone is on it, Murugavel replied (which got the audience cracking with laughter) "even today i get mails saying "my gotra or subcaste is not there", even after so many years we have so many subsets of castes in various parts of the country that we are still getting everyone on board, if the subcaste is there, then the village has to be there, the Indian audience is always demanding and we are the only one positioned to cater to this domestic need, which we have been doing all along.
Besides marriage is a private matter, you might use Social networks for various reasons but for marriage or lookout for life partner..you are looking for some privacy and seriousness, we have over the years given that too all our customers"
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