Growing up in the old districts of Bengal and living in the British constructed houses, Ipshita Johri always had the fascination for wooden furniture, long byzantine pillars, high ceilings and fabulous architecture. But as is the case with many of us, she ended doing something which was not close to her heart. After spending 10 years in the media world, first with PR and then marketing with some of the renowned brands like Walt Disney and Sony Pictures, she finally came back where the heart lay. Designing is what made her happy and she found her calling in furniture design.
She started up with AIZA to follow this dream and has made quite a name in short span of time. "All AIZA collections are inspired by iconic Indian elements that have stood the test of time. Our creations are a modern interpretation of our quintessential Indian-ness. Every piece of furniture at AIZA is exclusive and unique", says Ipshita.
The ‘Quintessential Bengal’ collection
This AIZA collection is a tribute to great Bengal. This collection represents the familiar images of Bengal and more especially of Kolkata as revealed in the stately elegance of the British architecture, the engineering marvel Howrah Bridge, century old haath rickshaws and the likes.
The target audience and the hotspots in India
"Aiza's uniqueness makes it ideal for aesthetically done interiors. It caters to people with discerning tastes for exclusivity and tastefully done furniture." She further tells us that this kind of awareness exists in cities like Mumbai, Pune, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. However there are smaller cities which have a cosmopolitan culture and they are a small part of their target audience.
The material used and price rangeMostly teak and mahogany form the key base for all furniture. These are complemented with other sturdy wood such as Gamhar, Sal and even Pinewood. Depending on individual design and inspiration some pieces have paintings done on the, while some have interesting addition of leather to give them that edge. The price ranges from Rs 6,000 to 40,000 depending on the piece.
To know more about AIZA collections, please visit http://www.aizadesigns.in/