Who said Indian mobile app developers are not going global? Delhi NCR based inoXapps have managed to do what many top app development firms have failed at.
According to Xyologic’s December 2011 app stats inoXapps’ bouquet of apps were downloaded close to 9 million times. In comparison Rovio’s apps were downloaded 4.6 million times in the same period. This data is based on the activity on the Android Marketplace. This Indian startup also outstripped total downloads of Outfit7 (8.1 million downloads) for December 2011.
InoXapps has been consistently making noise in the Android Marketplace. Their Finger Print Security Scanner app was featured in the Top 6 Free Apps in Entertainment Category on the Android Market. InoXapps co-founder, Nikunj Jain, believes that a couple of factors contributed to the high number of downloads. Firstly, December being the holiday season, they had developed apps specifically for the holiday season. Secondly, they had marketed their apps really well.
Even in terms of individual apps, inoXapps were ahead of Rovio. The most downloaded Rovio app was Angry Birds, with 2,440,000 downloads. Whereas, the most downloaded app from inoXapps was Finger Print Security Scanner, with 3,560,000 downloads.
Currently, inoXapps is working on gaming apps and creating a global ad network. They have worked with various ad networks and they want to leverage that experience to enter the mobile advertisement space, which Nikunj believes has not been exploited to its full potential.
We have featured inoXapps and Nikunj on YourStory earlier. You can read about it here.