A recent survey conducted by Norton revealed that an average Indian netizen spend 8 hours online every day. Social networking sites and online gaming portals will be very happy hearing this news. A significant chunk of time spent on Facebook is used to play social games and that seems set grow higher.
The Indian gaming industry is worth INR 10 billion, of which mobile and online gaming account for INR 4.2 billion and the console market accounts for 5.8 billion. An Edelweiss report projects that the mobile and online gaming sector will grow six fold to INR 24 billion by 2015. This basically means that it will grow at 40% plus GAGR over the next few years.
Smartphone and tablet usage is slowly but surely gaining ground in India. Internet connectivity is improving as well and once the 3G network stabilizes in India, the online gaming industry will get a further boost. Revenue generated from mobile gaming has doubled in the last two years. Online gaming portals like Zapak.com, Indiagames.com and Ibibo.com have great chances to scale up, with heightened interest among consumers.
The Indian gaming industry needs to learn from the success of the gaming industry in China. China’s gaming market stands at over USD 5 billion. Some of the key growth drivers were localized content, cultural acceptance, free games and popularity of multiplayer games.