Mobango Integrates With the Adiquity Plus Platform to Manage &Monetize Its Global Inventory

4th Apr 2012
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AdIQuity, a leader in mobile advertisement optimization, and Mobango, one of the world's largest independent mobile application stores, announced today that Mobango has selected AdIQuity Plus to monetize and manage its global mobile inventory.

The Adiquity Plus platform is a combination of mobile advertisement server, advertisement optimization, RTB Exchange and advertisement network mediation. This is exactly what premium mobile publishers require. The full functionality mobile ad serving with campaign creation, targeting and reporting functionalities allows publishers to onboard its direct advertiser/agency relationships to serve campaigns on its properties.

Adiquity RTB Exchange allows publishers to create a mini marketplace around their mobile inventory for DSPs (Demand Side Platforms), Ad Networks, Direct advertisers and agencies. Further, Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.


Mobango has customers worldwide across all geographies. Mobango has served over 1 billion downloads globally and currently generates in excess of 1 million application downloads a day to their customers. Mobango has one of the largest developer communities in the world and it uploads to its store a large number of mobile applications every day.

Speaking about the partnership, Badri Sanjeev, CEO, Mobango said, “As a Premium Mobile Pub¬lisher, we were seeking a unified platform to support our multiple ad monetization strategies which will allow enhanced functionality. Adiquity has provided us an excellent platform to achieve this.”

Adiquity Plus has enabled Mobango to implement multiple monetization approaches effectively while improving the overall yield and increasing upwards of 90% across its global traffic.

“We are extremely excited to have partnered with Mobango. Mobango has demonstrated that a right approach combined with the correct selection of Ad serving technology partner can go a long way in implementing an effective monetization strategy,” said Anurag Dod, CEO, Adiquity Mobile Ads.

For more details please visit www.adiquity.com to view the Adiquity- Mobango Case Study.

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