Introducing Nevanta.com - An All-Women Lifestyle Video Web-Magazine

By Abhilasha Dafria|25th Apr 2012
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nevanta

Nevanta Media Technologies Private Limited launched its video web-magazine Nevanta.com with an aim to bring high definition videos on fashion, celebrities and entertainment into computers and smart phones. This perky pink website aspires to be a woman’s best friend, giving her a heads up on all things fashion by sharing well known to underground stores, designers and trends in a short, crisp and visually appealing video format. The content is targeted at urban and NRI women in the age bracket of 18-34 years - the active, influential, social media savvy consumers.Nevanta was founded by Sunija Rishi, an entrepreneur and marketer along with Atasi Chatterjee, an online marketing specialist with the backing of Sheelika Ravishankar, a senior management and HR professional.

Nevanta.com intends to be a direct connect between designers, celebs and their audiences through an easily maneuverable website that allows for easy interaction and aims to offer videos in a well-categorized and uncluttered manner by means of a clean and elegant layout.

The idea of nevanta.com came about from the lack of comprehensive information available online, for young Indian women on fashion, shopping and trends. Information which is not merely a critical but a practical and user friendly guide for all the women who wanted fashion magazine goods but found it impossible to spot them when they wanted to.

“Nevanta offers a carefully screened collection from today’s top and emerging Indian designers showcasing their very individual and distinctive style. It’s never been easier to discover your favorite local designers, latest trends, your favorite celebrities and their personal style statements all on one platform,“ says Sunija Rishi, Founder of Nevanta Media. “We aim to be the online destination for the modern Indian woman to discover her very own style statement,” she added.

Founders of Nevanta believe that their uniqueness lies in the fact that theirs is an all womens organization, right from the higher management to fresh recruits. The content is produced by talented young ladies that display great technical deftness and journalistic sensibilities; taking on the role of producers and journalists with great ease and efficiency.

Atasi Chatterjee, the Co-founder of the company added, “We take great pride being an all-women company and each woman on board embodies the perfect prototype of a ‘Nevanta woman’: sharp, successful, confident and fabulously feminine.”

Although in its infancy, nevanta.com has entered the industry with coverage of Mumbai, Pune, Bangalore and Kochi Fashion Weeks, profiling designers like Tarun Tahiliani, Vikram Phadnis, Archana Kochhar, Ritu Beri, Deepika Govind, Anita Dongre, Ramesh Dembla, Adam Saaks and introducing designers like Megha Grover, Rahul Singh, Harshita Punjabi, Saloni Chavda and Bhumika Grover to name a few, along with mapping celebrity style.

Nevanta.com in due course, aims at establishing e-commerce ties and collaborations with Indian designers to make it easier for the NRI and urban customer to reach out to them outside of their studios in an online environment and make Indian high fashion more accessible all over the globe.

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