Taking The Canvas Online: Entrepreneur Pramod Bhaskar’s Colorful Journey

Wednesday June 06, 2012 , 2 min Read

If Leonardo Da Vinci would have lived upto the 21st Century, would he have enjoyed selling his masterpieces online? Well, the ArtConcoction guys think so. As a “new-generation art gallery” ArtConcoction believes in pushing the conventional boundaries covering the Art market.

Both, Pramod and his wife Parneet share a deep love for art: certainly something romantic, thus the business got directly aasociated with this fact and their passion drove them to launch ArtConcoction.com in 2011. Having spent a considerable amount of time in London since 2009, they have added an International panache to their site. Whereas, Pramod is a vociferous reader and keeps himself up to date with things in vogue, Parneet is an artist herself and is associated with India Art Festival, Mumbai as an Overseas consultant. They also have Jaspreet, a Computer Application Post-Graduate, for managing all the technology initiates within ArtConcoction.

The interface of the website is soothing to the eyes and actually gives one a feeling of having entered into an Artgallery. They have kept the pricing completely transparent and have given due recognition to the Artists. Social media certainly serves as the primary marketing medium, just imagine S. H. Raza clicking a “like” on your painting! Even then, ArtConcoction has not left a single stone unturned: their participation in the Indian Art Festival in Mumbai had been featured in the May edition of India Contemporary Art Journal.

ArtConcoction is planning to rejig the “community” section on their website, which would allow collectors share and sell artworks. Artists brainstorming at their site can assist each other and take the entire market to a new level.

ArtConcoction is currently in a transitional phase and is working on bringing about a parity in international art rates as the prices fluctuate a lot due to volatility in Foreign Exchange. Being a highly consumer sensitive market, it prioritises the true Art Lover above the rest.

Would that empty wall in your room get something from here?

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