Mobile app Cardback hopes to change online and offline payment habits

Mobile app Cardback hopes to change online and offline payment habits

Tuesday January 15, 2013,

3 min Read

Online shopping is still in its infant stage in India. Of the many problems that the area is still grabbling with, online payment is perhaps high on list. But cash-on-delivery options provided by businesses are making sure they do not lose out customers to technical problems. There are no two opinions that adoption of credit and debit cards by the online generation will help realise the true potential of ecommerce in our country. So for Nikhil Wason, a graduate from Columbia University, e-commerce was the sweet spot he wanted to setup his venture in, albeit with a difference. Based in Delhi, Cardback helps you know the best deals that are available on your credit, debit, loyalty and prepaid cards.

The idea of Cardback occurred to Nikhil when he realised not many users of cards are aware of the deals available on their cards. He then created the Cardback app that went public this Diwali. Cardback is a location-aware mobile platform that helps people save money and spend wisely. It shows users of the app, offers available on their cards when they’re shopping or dining – at the right place, at the right time. The app is available on Android store while the iPhone version of the same is in beta stage. Nikhil shares the working of the app, “The working is very simple. The user has to enter basic card details, leaving card numbers out, like name of the bank, type of card etc. The app then fetches the best deals available on cards at standard outlets like Barista, Cafe Coffee Day etc. For people based in Delhi, the app also provides a special feature to reserve a table at 200 odd restaurants.” Reservation through the app can also get the user a discount on their order bill. Cardback has partnered with dineout, a venture in the hospitality sector to enable partnership withDelhi based hotels.

Nikhil had a stint with Adobe for a year before starting Cardback. His team comprises three people, Nidhi Gurnani, the co-founder and Ankita Garg, the marketing head. They also have an advisor based in Mumbai, who helps the team strike new business deals. Speaking about the enhancement and future of this app, Nikhil says: “We are currently discussing the formalities with regulatory authorities to facilitate payment through this app. Once approved, we can offer deals from our end to help customers get maximum advantage. We are also looking for partnerships with private and state-owned banks. “

Cardback is a bootstrapped venture looking for angel funding. Currently,they are using online and social media marketing tools to publicise the app. Nikhil hopes revenues will come in once banks start advertising on this platform and when user payments start through the app, and thinks his dream will reach fruition by end of the year.

Website: Cardback

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