If you ask any Indonesian entrepreneur about the challenges of starting up in Indonesia, the first and the most common one which everybody sighs over is the lack of a mature internet infrastructure. This problem combined with high capex and high operating costs still remain a barrier for anyone to enter the video streaming domain in Indonesia. Businesses are very well aware of the increasing demand and impact of video content.
The inherent challenges in the business of video streaming keeps even the big players in media industries from entering this market. A startup, Kelir TV has got in this game of providing an end to end solution for online video streaming -including live streaming, video on demand, and video management for businesses. Kelir TV also provides the additional capabilities of monetization and analytics platform. Teguh Hardiansah and Muhammad Rofiq, the two co-founders of Kelir TV, are trying to help Indonesian media, content owners, brands and telcos to publish their video content at a reasonable cost.
Teguh and Rofiq both used to work for another startup in Indonesia - Detik. In 2011, it got acquired by Trans Corpand both of them did not like the sudden change from startup culture to enterprise culture. Teguh says, “I am an accidental entrepreneur, I had never planned to be one. I was passionate about building softwares and so was Rofiq. Detik gave both of us an exposure to the internet business and we saw an opportunity in the video streaming deployment area and just started building it up in 2012.”
They started by offering their solution for live event streaming and gradually got recognized by media industries. Teguh says, “the demand is on a rise and video streaming is becoming a must have service for media industry but the quality of videos is lagging behind.” Two months back, they helped net TVto launch Indonesia’s first HD quality live streaming TV.
Kelir TV is currently serving the B2B niche market and there are not many palyers in the same so they have the advantage of being the early solution providers. They have not spent a penny on marketing and are working on a subscription based revenue model. Teguh and Rofiq believe that there is a lot of room for competition and even bigger room for improvement and growth in this sector.
Teguh says, “I start my day by asking myself a simple question – What will I build today? - and rest takes care of itself. Both, I and Rofiq are passionate about creating something new every day and that’s what keeps us going.” With the market size of Indonesia and the growing economy, Teguh believes that they have the advantage of trying out different things and testing their hypothesis well.
They want to help accelerate internet growth in Indonesia and want to be the top quality video streaming services provider. KelirTV’s next challenge is cracking the B2C market where Youtube its established dominance. But KelirTV is definitely trying to build its next product to grab its share of the B2C market.
Website: Kelir TV