English Premiere League 2013 kicked off this month, and soccer fans around the globe are gripped by the soccer fever, which will continue for the next nine months. Even as the fans watch, on television, their favourite teams contesting, KhelKund allows you to start your own fantasy league, invite your friends, compete with them and earn points.
Launched by Abhinav Sinha, Anshul Guleria, Mahrukh Khan and Vinay Pandey, KhelKund can be accessed via email or Facebook login. Users can select their team by bidding players, managers and invite others to take part in the league. On the basis of performance, the platform lets users to earn reward points and win prizes such as Samsung Galaxy tab, iPod, favourite team jersey, and merchandise.
Speaking about thoughts behind the platform, Sinha said, “I am an ardent sports lover and an avid fantasy game follower. I have been following all sorts of fantasy games in different sports. I felt that there should be a single website where there is a space for fantasy games for all popular sports. Out of this realization, we decided to create a fantasy gaming website, not limited to just one game, but for all popular sports.”
Prior to launching fantasy league for football, Khelkund launched Indian Premier League (IPL) in February and successfully ran it for the entire season with decent response. The platform used social marketing channels through Facebook and over 500 teams played IPL on Khelkund during IPL-6. After successfully running the fantasy experience for cricket, Khelkund decided to move to football. Within a week of launch of Khelkund for English Premier League (EPL), the platform witnessed registration of 60 teams.
Khelkund aims to generate revenue through advertising, and later on through paid challenges and leagues. In future, the startup plans to bring more sports like tennis, F1, badminton, hockey to its fantasy platform. “We are in the process of developing mobile app for our website which would enable the users to have the fantasy gaming experience on the move. Paid challenges and paid leagues will add a bit of spice to the mix and allow people to win more, “ concluded Sinha.