SEO is one of the most important marketing tactics for a startup because it’s how your customers will find you online. Thus, to be successful you must develop a great SEO strategy and try to get your site to the top of the search rankings. In a recent interview from Marketo‘s Marketing Nation Summit in San Francisco, California, Murray Newlands talks with Chris Adams from gSHIFT Labs about ways to improve your SEO strategy and grow your budding new business.
To find out more, watch the full interview below.
These are the key takeaways from the video:
- In the interview, Chris explains how gSHIFT Labs works with their clients to develop customizable SEO options based around their individual needs. He continues on, sharing his tips for “growth hacking” by explaining that the focus should be on what messages the audience wants to hear and finding on a way to transform that into content that can be used to drive sales. Furthermore, Chris says that it’s important to consider how specific pieces of content will perform socially, which will in turn impact search rankings, which is the ultimate goal.
- Later in the interview, Chris shares some advice for startups looking to launch new software products, saying that it’s best to launch something and get it out on the market and then follow up with great iterations of that product than to wait and try to perfect it.