Videos are the future of marketing. There is no doubt about it. Be it micro-videos (vines, instagram) or youtube videos, videos are the best way for a brand to connect with its audience. But because most startups in India are bootstrapped, it’s natural to expect them to have negligible to no budget for the same. While I’m an advocate of the adage “You get what you pay for”, I’m also a believer in the age-old practice of Jugaad, and in this spirit of Jugaad, allow me to highlight the value of a video for your startup and how you can make such a video yourself
Why make a video?
How to make a good promo video?
1) Write a good script. Make sure you weave a story into it, have a smooth flow and a catchy call-to-action. Always ask your viewer to subscribe, like and share at the end of your video.
Your script could either be a voiceover script to be narrated by someone, or an actual script with shots, scenes, dialogues, etc. Remember, a single page in a script roughly equals a minute’s footage. So write your script accordingly (Length matters)
2) Cast your actors (if any), or if you’re shooting a product, make sure it’s packaged the way you’d like your viewer to see it. Ensure that your location looks neat, beautiful even (if possible).
3) Buy/borrow/hire a DSLR camera (Canon 600D or better) with appropriate lenses. If there are dialogues on location, hire a collar mic (wireless lapel mic). These shouldn’t cost you a lot.
4) Hire basic lights (watch a video about 3-point lighting here), or shoot in the daylight. Early mornings and evenings are the best times to shoot since light is even during these “golden” hours. What you need to look out for is whether your actors are lit such that there are no harsh shadows on their faces.
5) Once you’ve got your footage, move onto editing. Moviemaker and iMovie are simple editing software options. If you’re feeling adventurous, try Adobe Premiere Pro. Monthly licenses are dirt cheap now. And the software is easy to learn. Takes a day or two for the basics.
6) Add your voiceover to the sequence timeline. Here’s one place where you might have to shell out a few dollars to ensure quality. Visit your nearest dubbing studio (check justdial), find a good voiceover artist (or use someone you know with a good voice and voice modulation) and record the VO. If you want to cheap out even more, download an app such as “smart voice recorder” for your smartphone, go to a quiet room, get under a thick blanket if you must, and record your voiceover.
8) The most important thing is to have fun while you’re at it. Keep a small crew around, folks who’re genuinely excited to do this.
For animated explainer videos:
It’s a great idea for early stage startups to create their first few videos in-house for a couple of reasons; not only does it allow you to do it your way, but also equips you with basic know-how of the process in case you plan on investing capital into having these videos made professionally in the future.
About the author:
Kashyap is an NMIMS University grad, entrepreneur, poet, comedian and Creative Officer-in-Chief at Lowfundwala Productions. A subsidiary of Tilt Shift Media LLP, Mumbai, Lowfundwala is a digital agency that tells startup stories. You can follow kashyap at @lowkashwala and check out his startup at www.lowfundwala.com or www.facebook.com/lowfundwala.