whatfix, a SaaS platform to create interactive guides raises INR 5.5 crores


whatfix is a Bangalore based startup that helps enterprises to create help guides. The two year old company has just raised INR 5.5 crores from Helion Venture Partners. Powerhouse Ventures, GSF and angel investors from the valley have also participated in this round. The funding will be used to strengthen technology, and to scale sales and marketing effort. Alok Goyal, Partner, Helion and Vispi Daver, ex-Partner, Sierra Ventures will be joining the Whatfix board.Founded by Khadim Batti and Vara Kumar in April 2013, whatfix’s patent pending technology platform allows businesses and individuals to create support FAQs, training material and interactive tutorials, which can be integrated with ease across all user touch-points inside web applications (read their story). The platform is divided into Enterprise and Community model, giving businesses and individual users alike, access to its web suite. Whatfix aims to solve three critical needs of a business:

  • Onboard users seamlessly to increase conversions and engagement
  • Provide support to reduce churn
  • Effective training for employees and customers.

The idea for whatfix culminated from their earlier venture, SearchEnabler, where the duo tried to solve hand-holding problem for their customers. whatfix has Enterprise and Community model to help businesses and individuals with its technology to help with customer onboarding, contextual customer support and training & documentation. Within two years, whatfix has been able to get companies like Flipkart, Versature, D'Angers University, MaxWell Health, Gaadi.com and GreyTip to develop interactive guides. Startups, trainers, bloggers and working professionals have also used the flows on Whatfix.

Flipkart 'how to' guides built using Whatfix


“We are trying to disrupt the traditional way of documenting, delivering and consumption of product help & trainings. Today, people are looking for quick tips and directions and do not want to dedicate long hours in reading manuals or sit through trainings to understand a business," says Khadim. whatfix’s platform is addressing this need by helping businesses and individuals to create interactive guides that enable the self-learning capability of web-based products & applications.

Currently, companies across sectors like telecom, banks, IT and retail are investing large amount of capital and time in creating training modules for employees and setting up support team for hand-holding users. These companies will be a big target for whatfix.

Helion has has been bullish about the B2B space and has previously invested in enterprise software companies like Seclore and Linguanext. Speaking about the investment, Alok Goyal of Helion says, “We were impressed by Whatfix’s unique product, which has applicability for a very wide range of web applications. The team has demonstrated the ability to remotely sell their product to enterprises of varying sizes, making the business very valuable. We are excited to collaborate with Whatfix and support them as they work to build a great company in an exciting category.”

Website: whatfix


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