Sahaj e-village eyes e-commerce business for rural India

Sahaj e-Village, an associate of Srei group, is eyeing the booming e-commerce segment to cater to the rural areas of the country for which it is in talks with various major e-tailers, an official of the company said. "We are looking at the e-commerce model seriously and are in talks with major players in the segment", CEO of Sahaj Sanjay Panigrahi said.

He said the company, engaged in delivering various services to the rural people through its common service centres (CSC) using the IT infrastructure, was working on the exact model through which this can be fructified. "We have started doing this in Tamil Nadu through a local e-tailer MVikarsha," he said. Panigrahi said Sahaj could be a centre for accepting orders on behalf of e-commerce players, who do not have a presence in rural areas and also for centre for delivery of orders or both.

Sahaj was also working towards financial inclusion, transforming some of its CSCs into business correspondents (BC). The average daily transaction carried out by these BCs was around Rs 46 lakh, Panigrahi said. So far, Sahaj has set up 6,344 such CSCs out of which 700 were converted into BCs.

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