To get inroads into small and medium businesses, micro-blogging site Twitter has rolled out self-service advertising platform to SMBs in India. Besides India, the company expanded the reach of its DIY advertising platform to over 200 countries and territories. With this, SMBs from India can more effectively reach their target audiences on Twitter in 15 languages.
Importantly, the company also revealed that about 100,000 advertisers, including SMBs are leveraging Twitter worldwide.
Twitter which continues to trail behind Facebook in India is looking to grow its advertising share through engagements with different sectors. This move seems to be an attempt to lure 51 million SMBs in India.
Small business, from tech startups to retail, F&B establishments, and even mom and pop shops, can now use Twitter’s advertising platform to target and engage in real-time with more than 316 million active Twitterati worldwide and increase sales.
Emily Huo, SMB lead for Asia Pacific at Twitter, said,
Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales.
How is this different from just tweeting for free?
Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. Importantly, it lets you set your own budgets and requires no minimum expenditure.
The self-service ad platform has been developed for providing businesses and individuals with all the tools they need to advertise effectively. All you need is a Twitter account and a USD credit card to get started.
Select the best ad format for a campaign
Twitter is offering different ad formats like Website Card and Lead Generation Card for SMBs. While Website Card intends to drive high-quality traffic, Lead Generation Card collects leads directly within a tweet. To have targeted marketing for events, it offers event targeting to have an engagement with live moments on Twitter.
Combined with our other powerful targeting types such as interest, keyword, username, device, location, and TV, you can be sure you’re targeting the right users with the right message at precisely the right time.
Track and analyze results in real time
The new ad format also provides a slew of analytics dashboards to help you measure your performance and optimize accordingly. For instance, the tweet activity dashboard tracks your organic tweet activity — showing you what content resonates most with your audience. Audience insights help SMBs easily discover valuable insights about their followers, the people who have engaged with your organic tweets, your ad campaigns, or your tailored audience campaigns.
PS: Earlier, writer had mentioned - Twitter has reached 100K advertisers base in India, however it's a global figure. We have updated the post and seek sincere apology from readers.