Haryana formulates scheme for e-commerce linkages of MSMEs

Haryana Government has formulated a scheme for e-Commerce linkages of Micro, Small and Medium Enterprises (MSMEs) for online trading and brand building of their products.

The scheme is primarily focused on increasing quality, industrial output and employment generation through incubation of e-commerce in the state, a spokesman of Industries and Commerce Department said at a meeting in Chandigarh.

He also said that inclusion to digital commerce would help SMEs to scale up their business at much lower levels of investment in fixed assets and human capital, thus reducing their cost structures. Online market place would provide a cost effective impetus for growth, opening a window to new markets, increasing spread by shortening traditional supply chains, containing systemic inefficiencies, reducing costs, thereby leading to higher revenues and profit margins for SMEs.

To achieve this objective, the SMEs would need to quickly make significant changes to their business models to suitably take advantage of the opportunities presented by e-commerce. Detailing about salient features of the scheme, he said it will create online catalogue and realise advantages of digital marketing and other allied services provided by online market place namely Digital Marketing, Logistics and Fulfilment Service and Payment Collection.

Once listed, products are viewed by millions of potential customers across India and abroad. The customers or end users will buy products online with secured payment infrastructure and it ensures systematic cash flow, he said.

The expenses incurred on such workshops or seminars would be met out of the funds earmarked for e-commerce activities subject to a maximum of Rs 20,000 per workshop of one full day which would include cost of arranging conference hall, honorarium to the guest speakers and refreshment to the participants.

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The department would also avail the services of e-commerce companies. He said the expenses incurred on listing of on-line marketplace would be reimbursed to all the eligible manufacturing MSME units subject to a maximum of Rs 50,000 towards enrolling expenditure, sustenance of online business for a period of four months in continuation, within a given financial year.