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Why is a compelling podcast the best idea for your startup?

Aishwarya Rathore
7th Jun 2016
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Blogging is popular in India, but podcasts are still at their nascent stages. As a startup, why not mark the first stone in this arena. The idea of podcasts is no less than alchemy to your business expansion. Therefore, here is a list of benefits podcasts are going to bring to your business – and will also add to your success story.

Podcast

Image : Freepik

  • Begin as a bud:

One of the most appealing features of podcasting is its cost effectiveness. Businesses with low budgets and big dreams can start releasing podcasts at a small scale. All you need is a microphone and a computer or a Smartphone to record your episodes – most of which are present already.

  • Cartable concept

Apart from being affordable, podcasting is portable too. Your customers don’t have to think over the ‘when and how’ to listen to podcasts. They just need a smartphone in their pocket. Whether at the airport at home, they can tune in to their favorite episode.

  • Time saving:

In today’s world where effective multitasking is an essential for success, podcasting aids its listeners in being time efficient as well. You can hear podcasts while you are driving to workplace or brushing your teeth. Listening to podcasts gives an extraordinary touch to an ordinary lifestyle. So, my dear entrepreneurs, you can really reach wider web traffic through compelling podcasts.

  • Foolproof plan for storytelling:

Building a great online presence is a key factor to your business expansion these days. You have a blog, a website, Twitter accounts and so many other social networks. Podcasts present an additional advantage over these. For reading your blog, a consumer needs full attention while listening podcasts is as easy as listening songs with your lunch. Also, the stories can be eccentric through some poetry or some captivating slogans. Hence, podcasts seem a better way out to hit your consumers.

  • Prominent bond with listeners:

Since podcasts are generally recorded in conversational styles, you gain a peculiar relationship with your consumers. Listening to podcasts on a daily basis keep your listeners stuck for a long haul.

  • Surpassing the video notion:

There are many experts who are not going to have the time or the confidence to speak in front of the camera. Podcasts are the right thing for them. You can get many more people on-board and have many more episodes with such people which will better the credibility of your company in general.

  • Freedom of words:

If you have a knack of speaking, you will be a king at podcasting. You do not need a beforehand script or a protocol. You are free to express your conviction with the best suited tone. Podcasts will amplify to your brand personality.

  • On demand technology:

One of the reasons why podcasting appears so appealing to business expansion is its appetite among the audience. You have an idea and the audience who wants to explore it without any pause. Therefore, you need not to work on gathering the listeners as it is equally beneficial and easy for them to use podcasting.

To wind up I would like to make a call to all the entrepreneurs reading this article to make headway by compelling podcasting in your business. Podcasts give voice to your words and power to your vision. And I am sure; each one of you wants to reach millions of ears with your idea. So make a choice, now.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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