Aspire Systems invests in Chennai-based start-up Ziffity

Technology services company Aspire Systems recently announced their investment in Ziffity, a Chennai-based digital agency focused on e-commerce solutions spanning technology, creative design and digital marketing space.

The company did not divulge the quantum of investment made in Ziffity. The investment is in line with Aspire's aim of providing e-commerce, digital marketing solutions and strategy consulting for the retail sector, a company release said. Aspire Systems CEO, Gowri Shankar Subramanian said,

With Ziffity coming on board, we will now be able to help our clients from a creative design, content, eCommerce and digital marketing perspective, something that is critical for any online retailer

Ziffity will use the investment from Aspire for hiring new talent, training and development, upgrading lab and building solutions for e-commerce space. In 2013, Aspire acquired Hyderabad-based Versant Technologies which specialised in Oracle Retail and Electronic Data Interchange implementation. Gowri Shankar Subramanian added,

Digital transformation at Aspire means transformation of engagement and service delivery platforms based on our customers’ needs. With Ziffity coming on board, we will now be able to help our clients from a Creative Design, Content, eCommerce and digital marketing perspective; something that is critical for any online retailer as it helps enhance User Experience, Consumer Engagement, Online sales and Brand activation.

 'The digital transformation of the retail sector is underway and we at Aspire, would like to drive this change given our digital retail solutions expertise', he added.

 Aspire has now evolved as an end-to-end digital solutions provider for this sector, where Creative Design, Content Production, eCommerce and digital marketing are added to its retail expertise. The company now offers an integrated retail transformation plan with the ‘digital’ element playing an important role. Vinod Kankaria and Sajish M Balan, Co-founders at Ziffity said.

We are excited to join hands with Aspire, we strongly believe Aspire’s global reach, best-in-class people practices and focus on retail domain will be of great benefit to this partnership. We will work closely with Aspire to provide Digital Transformation Solutions to global retailers, enhance revenue for customers through Digital Marketing initiative and produce/manage branded content. Investment from Aspire will be used towards hiring new talent, training & development, upgrading UX Lab and building productized solutions for eCommerce space

Aspire’s retail team leverages the modern best practices and technology trends to evaluate the best fit for its customer’s retail strategy and deliver outstanding cross channel solutions. Aspire is an Oracle gold partner and an Oracle accelerate approved cloud solution provider. The company’s Oracle retail transformation program caters to growing and large retailers helps them implement and sustain world class retail solutions from Oracle.

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In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies that has in-depth experience and specialization in Oracle Retail and Electronic Data Interchange (EDI) implementation. This acquisition further enhanced Aspire’s capabilities for the Retail, Distribution and Consumer Goods vertical and helped the company expand its global presence to Saudi Arabia.