50 Jamshedpur shopkeepers honoured for naming shops after daughters, sisters

In the backdrop of the government’s “Beti Bachao-Beti Padao” campaign, East Singhbhum district administration today felicitated over 50 shopkeepers for naming their shops after their daughters and sisters.

The initiative began with felicitation of Girish Chandra Choudhury, who owned a garment shop named after his sister Babita in Sakchi, district officials said. Those shopkeepers deserved accolades as they named their business establishment after their sisters and daughters, the officials said.

The shops are located in places like Sakchi, Jail Chowk, Mango, Baradwari, Bhalubasa and Golmuri. The initiative would help people understand the objective behind the “Beti Bachao-Beti Padao” campaign (Save Girl Child and Educate Them), the officials said.

Recently, Chandigarh launched a campaign that recognises houses by the family girl child’s name. The idea is aimed at fulfilling the vision of Prime Minister’s ‘Beti Bachao, Beti Padhao‘ drive that was coined after having discussions with local public representatives, sarpanch and officials.

A few months back, Women and Child Development Ministry had announced the launch of the saving the girl child scheme in 61 more districts. The scheme was launched by Union minister Maneka Gandhi. States like Haryana have already spent almost Rs 12 crore on the ‘Beti Bachao Beti Padhao’ scheme.

BBBP was launched by the Prime Minister on January 22, 2015 and has completed one year of implementation. Initially launched in select 100 districts (low on CSR), the key elements of the scheme include awareness and advocacy campaign, multi-sectoral action in these select districts and effective enforcement of Pre-Conception and Pre-Natal Diagnostic Techniques Act.

Also read : Haryana spends Rs 11.8cr on Beti Padhao Beti Bachao scheme

Describing the desire to indulge in female foeticide as a “mental illness” PM Modi at the launch had said that if this discrimination does not end it could cause a “terrible crisis” soon because of a lack of women in the country. Incidentally, the Prime Minister launched the two schemes from Panipat in Haryana that has among the lowest child sex ratio in the country (837 girls to 1,000 boys). The launch was done amid much fanfare with senior Cabinet ministers Maneka Gandhi, Ravi Shankar Prasad, J P Nadda, Smriti Irani, Haryana CM M L Khattar and actor Madhuri Dixit present.