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With more than 100 existing stores and with a repertoire of over 13,000 designs on its site, Voylla, an online jewellery and accessories company, is deploying multiple channels to enhance its customer outreach, allowing customers to touch and feel every piece of jewellery before buying.
In 2016, they launched four lines — Navrang with Colors TV, Studio Voylla, Dare by Voylla, and Nia.
Studio Voylla brings the rich heritage of Indian craftsmanship to women’s jewellery boxes whereas Nia features a discount-oriented line that offers bling at throwaway prices.
Navrang, with Viacom18 as the jewellery partner, recreates jewellery worn by popular actors in the Colors soaps.
Vishwas Shringi, Founder, Voylla, told YourStory, “Because of our experience over the last four years and deep analysis of men’s buying behaviour, Dare by Voylla seemed the natural way forward.”
Voylla turned into an omni-channel model in December 2015 and claims to have achieved the target of opening 100 retail locations within one year..
Key milestones achieved in 2016:
January 2016: Launch of iOS app
March 2016: Launch of store at MOI, Noida
April 2016: Store in Kamla Nagar, New Delhi
June 2016: We grow by 400 percent
August 2016: We grow with over 450 employees
September 2016: Golden jubilee as we launch 50th store in Chandigarh
September 2016: Launch of premium line for women — Studio Voylla
October 2016: Launch of Navrang line in partnership with Colors TV
Dec 2016: Launched 100th store — in Asansol
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