Here are 3 ways to extend marketing reach on LinkedIn

3rd Feb 2017
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Businesses are becoming fast-paced, dynamic, and online, now more than ever. Thanks to advancements in communication, the easiest way for any company to get to people, to meet influencers, and to grow their base is to use the ever expanding giant called social media. But people want to do business with a company that they know, trust, and see. Of course, the art of marketing has developed leaps and bounds over the decades, but people still crave for the humanness that was present in the earlier days.

Image : shutterstock

Image : shutterstock

LinkedIn, a less heard of and less used networking site (at least in India), is a giant when it comes to the business world, and most CEOs in the industry swear by this handy website when it comes to marketing and generating leads. Underestimating the power of LinkedIn is grossly unjust. Here are a few good ways extend your marketing reach on LinkedIn.

Get personal

Let’s face it, no one has the time to sit through a long and boring blog post, it’s time consuming and feels robotic. When it comes to the ‘know and trust’ factor, many often tend to overlook the beautiful tool that LinkedIn has to offer its users: podcasts. The usage and popularity of podcasts is ever growing, with more and more people reclining towards it than the conventional write-ups.

The greatest upside to podcasts is that people can hear it anytime and anywhere, hassle free! Podcasts are also great for one-on-one conversations. You can use your voice to tell your listeners about a product/event or the brand.

Post a variety of content

Go heterogeneous while sharing content. Mix it up a little because sharing one kind of content can alienate and bore your followers. One should always keep in mind that the virtual world is all about who grabs attention the fastest. The one who does gets more views. Post anything from infographics, links to your company’s blog posts/articles, and photos and videos or even news about the industry. Everything is a marketing gimmick, but one shouldn’t forget that getting leads is the aim and people on the social media platform crave for relatable and likable updates.

Post at optimal times

In a data provided by HubSpot, Tuesdays, Wednesdays, and Thursdays have been identified as the days where people are most active on LinkedIn. Depending on the kind of followers that a company has or the demographics of the target audience, it is important to choose the optimal time when the engagement with the users is the highest. The beginning and end of a typical workday are the best times to shoot a post on LinkedIn.

With over 500 million users worldwide, LinkedIn is literally the ‘next big thing’ for entrepreneurs and any professional to be honest. None of us wants to lag and get behind our rivals, and LinkedIn the place to be if a company wants to be constantly at the top of their game.

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